Adobe Experience Cloud Blog

JULY 26, 2018

AI is a locked-and-loaded buzzword. Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Adobe Experience Cloud Blog

OCTOBER 5, 2017

You don’t want them to waste their time talking to each other in the booth or checking out the swag table of a competing company. Perhaps it’s a combination of tactics that will work best for your company. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Do It Again.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

LeanData

JULY 13, 2020

The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result. We’re also delighted to leverage the continued innovation and thought leadership from the many application providers out in the market today.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Adobe Experience Cloud Blog

JULY 18, 2016

Tip: Agree on a timeframe to lock in the target account selection. For example, if you’re targeting accounts in a specific industry, you can repurpose a more general ebook and add in more examples and case studies from other companies in the same space. But what does this mean for you as a marketer? Why does it matter?

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 12, 2019

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity.

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. So what can you do?

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Step One: Lock in Top-down Organizational Alignment. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

You need these specifics in order to compare against your overall program plan and budget, so get those locked down. This likely won’t align with your company’s message, so it’s back to the drawing board for you! Has your company sponsored in the past? HOT TIP: The last question (“Has your company sponsored in the past?”)

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

MAY 10, 2016

Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. The day kicked off with Move with Marketo, an early morning, intense PiYo session. The day kicked off with Move with Marketo, an early morning, intense PiYo session. Digital Transformation for Tomorrow’s Marketer.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 13, 2013

There have been many instances where inappropriate posts and tweets were sent from companies’ social media accounts by employees and contractors who had no idea what they were doing. One company that made a significant blunder in regards to social media mechanics is CVS Pharmacy. Social Media'

Social Media 48

Social Media Media Business Lock-In 48

Heinz Marketing

MARCH 1, 2021

Justin and I talk about how sales and marketing are increasingly embracing that complexity and he shares some keys to helping companies integrate those insights and those triggers into that more complex nuanced sequence. And I thought, “Okay, well maybe we’re going to pause this and take care of the dog situation.”

Trigger Marketing 123

Trigger Marketing Intent Signal CMO B2B Sales 123

chiefmartech

JUNE 20, 2016

If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Are all three of them marketing technology companies? It represents 19.4%

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

OutboundView

FEBRUARY 28, 2019

This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. It does require the implementation of thoughtful content that truly engages your buyer. It does not require tons of money for Google AdWords and PPC. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

AUGUST 20, 2013

This is written based off of what I have seen working as a senior consultant for Marketo. Note to self–we will need to tweak the list of company names later. We have had marketing automation for 6 months, and I know we are only using a fraction of what it is capable of. I am excited and nervous at the same time! The beginning.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Peer-to-peer Automation 48

Adobe Experience Cloud Blog

MARCH 28, 2018

I feel like sometimes companies get into trouble and then immediately appoint a woman into a new position to try and change the narrative,” she said. Rather, it’s a thoughtful commitment to inclusivity and elevating different voices that enriches your organization inside and out. You can watch it here if you’re interested!)

Paid Search Agency 134

Paid Search Agency Companies CMO Lock-In 134

Adobe Experience Cloud Blog

JUNE 5, 2017

A prospect and I once dissolved into hysterical laughter during a demo because they asked about a feature in Marketo and—true story, cross my heart—I replied “The limit does not exist!” This map is going to be your guide to North Shore. without realizing what I’d just said. The movie’s iconic status is no accident. Stand Back and Observe.

Marketo 112

Marketo Lock-In Thought Leadership Conference 112

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. And today, your target market is largely online. Digital Advertising Invites Mobile Engagement.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. And today, your target market is largely online. Digital Advertising is Targeted.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 10, 2014

As a social marketer , I’m always looking at the digital media campaigns of other companies for inspiration and have compiled a list of my favorite holiday campaigns and why they are successful. Tweets like this are just an example of how the company is going all in on personifying this one drink against their other holiday offerings.

Campaigns 48

Campaigns Lock-In Social Media Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 14, 2013

company name]. Note: I’ve removed the company name to protect the guilty. Let’s first tackle what this company did well, shall we? There are many companies who don’t even bother to nudge customers about upcoming account expirations. Lock ‘em in early! Thank you for your support! Renewal Emails: The Basics.

Campaigns 48

Campaigns Multi-Channel SMS Lock-In 48

Adobe Experience Cloud Blog

MAY 28, 2013

Now everyone can, with a little time investment, become more knowledgeable about a product than even maybe the people who work at the company that produces it. Often the product would not live up to its promises but the buyer was locked into a contract or had spent their budget and couldn’t afford to buy something else.

Amazon 48

Amazon Television marketing Work Management Lock-In 48

Adobe Experience Cloud Blog

OCTOBER 23, 2015

This works against attracting your target audience to your company. By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales. Create customized infographics.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Metadata

OCTOBER 15, 2020

This is my only company. Probably my last company, too. Manny: When we got the series A when we got enough cash for us to actually even entertain the thought. Manny: Then 59 minutes into the call they pause him like, “Oh, you should buy some Gardner for your company.” That’s why he created his company.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Adobe Experience Cloud Blog

JUNE 27, 2013

Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Marketo: Can you tell me about how the idea for your book came up? I mean Marketo is here because of big data right?

Facebook 48

Facebook Marketo Amazon Lock-In 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

That’s why a thoughtful strategy for distributing and promoting your content is essential. Here are a few examples of companies with resource centers that I admire–not surprisingly, they’re all companies that excel at content marketing. This can include email promotions, paid advertising, social outreach, and so on.

Resources 48

Resources B2B Thought Leadership Advertising Agencies Content 48

Adobe Experience Cloud Blog

APRIL 8, 2014

Campaign” is a militaristic word that focuses on the needs of the company, not the consumer. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges. But in the last few years, technology has taken marketing by storm.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48