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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

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American Business Media - Research & Marketing

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Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award. Most B2B technology companies have a clear set of competitors they’re battling.

The Top 3 Priorities for 2010 Marketing Budgets

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Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

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B2B Social Media Marketing -- Does It Work?

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Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. In April, the company launched Company Follow , which allowed LinkedIn users to follow companies as job seekers, employees, partners, suppliers, or just followers.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

How do you shift the focus from you or your company to your prospects and customers? Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Privacy Policy | Site designed by AMAInteractive a div.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Influence: This is a measure of the likelihood of a person recommending your company or brand.

Finding B2B Social Media Tools That Add Value – not Just Time

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Start with Forrester’s POST approach , and fold the tools in later. Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Research & Analysis. Privacy. Privacy. Legislation & Public Policy. Privacy. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Research In Motion. Some Lawyers Advise Drafting Corporate Use Policies Now. Privacy Policy |.