Companies Forrester Research Website Personalization 
PathFactory
MAY 31, 2021
As B2B buyers rapidly adapt consumer-like behaviors and expectations, personalization has swerved from competitive advantage to table stakes. In fact, Salesforce reported that 56% of buyers now expect to find whatever they need from a company in three clicks or less. But B2B buyers aren’t here for cat videos.
PathFactory
JULY 18, 2022
Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your
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The ROI Guy
FEBRUARY 15, 2011
Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Tom then served Gartner as a Managing VP.
The ROI Guy
JANUARY 10, 2011
IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.
The ROI Guy
JANUARY 20, 2011
About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.
The ROI Guy
DECEMBER 9, 2010
With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Latest Research. Tom then served Gartner as a Managing VP.
Terminus
JULY 28, 2017
What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. After all, every B2B company has unique processes, goals, and target account lists. Remember: Alignment and research are critical. But ABM cannot be a one-size-fits-all strategy.
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