The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership.

Cross-Selling 161

Cross-Selling RSS Budget Programs Ad Frequency 161

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. The RSS feed is: [link]. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. Listen Now. ” Bull!

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. via Best Buy on Facebook. Alix Hart, Best Buy @trahla. Listen Now .

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Convince & Convert

MARCH 19, 2013

In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. monitors the blog feed so when a new post is picked up by the RSS feed, it will automatically be delivered to the attached Twitter account for publishing there. He provides social media training on tools through his site RazorSocial.

Social Media 167

Social Media Product Tools Media 167

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. via NissanUSA Facebook. .” via NissanUSA Facebook. Find us on iTunes: [link]. Tweetable Moments.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. In other words, market research.

B to B 80

B to B Social Media Media Thought Leadership 80

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) What is it for? Who is our target? What is our goal?

Social Media 100

Social Media Planning Work Management Social Marketing 100

EveryoneSocial

OCTOBER 13, 2021

companies up to $550 billion a year , yikes! Using an employee advocacy platform like EveryoneSocial gives you and your employees the tools needed to maintain strong brand visibility and yes, better your employee engagement in all departments while centralizing your brand from engineering all the way to marketing and CEO to intern.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Mobile Marketing Social Media 52

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. But that doesn’t mean it works for everybody. And definitely not instantly.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Hubspot

DECEMBER 8, 2017

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. But besides company software, salespeople can also download productivity, educational, travel, sales tools , and other just plain useful apps for work to optimize their time away from their desks.

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Chris Koch

MARCH 19, 2010

I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. The next step is to categorize how we use social media in these different areas and how our actions hook back into the rest of marketing. You need to know what’s being said about your company online.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t 6 ways to stretch your Microsoft training dollar. New Horizons training giveaway. Microsoft news RSS feed. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. White Papers. Executive Guides. Special Reports. Partner Sites.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Convince & Convert

DECEMBER 7, 2010

You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. You’ll learn through experimentation what kinds of content work best for your community, but no matter what, we’re all figuring out how to create bite-sized pieces of content that can be posted on Facebook and shared on Twitter.

Communities 126

Communities RSS Social Media Curation 126

Biznology

NOVEMBER 5, 2013

The more you update your pages the more often Google will be trained to spider your site and slurp down your latest and greatest. Stop wasting all of your best words on Facebook, Google+, Pinterest, Tumblr, and Twitter! ” Give Value to Google. Bottom Line: Add Value to Google by Adding Value to Your Site.

Spending 80

Spending Paid Search Agency Google SEO 80

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

EMagine B2B Blog

AUGUST 19, 2014

Your website establishes immediate credibility no matter what size company you are 24/7, it is worth the time to perfect. Can a prospect tell in 30 seconds what your company does? 5) You Are Not Coming Up In The Search Engines: You should have a search engine/online marketing strategy in place.

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. These can offer some of the best mileage and results of any marketing tool. How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

B2B Marketing Savvy

AUGUST 13, 2009

If you like the read, please subscribe to my RSS feed. In time (centuries) as formal writing developed, then did the scribes and monks become precursor “media professionals” and “companies “ (e.g. Enter social media marketing and 24/7 connectivity…. And yet, consider what hasn’t changed: Brand champions have always existed….

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Let’s thank our sponsors, Eric’s company Argyle Social. Listen Now. Find us on iTunes: [link].

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 9) Most companies have “hearing systems&# not “listening systems.&#

Social Media 100

Social Media Communities Wiki Work Management 100

Adobe Experience Cloud Blog

JUNE 9, 2009

  Marketing tried to help buy scoring leads and only passing the ones that met certain criteria, but this still meant a heavy burden for sales, who had to look through pages of online data for the leads that were given to them. Sales can see all the companies that visit your website.   Misconception of Social Selling.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

MAY 5, 2011

Jay Baer , social media strategist, speaker and author , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! In this episode we chat about: How to foster a social environment within a company. How boring/unsexy companies can utilize social media. Social Media Training.

Social Media 28

Social Media Training Paid Search Agency RSS 28

B2B Marketing Savvy

SEPTEMBER 22, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132