Salesforce Marketing Cloud

NOVEMBER 9, 2023

In this guide, we’ll explain everything you need to know about sales forecasting — so you can get a clear picture of your company’s projected sales and keep everyone’s expectations on track. And how do CRM systems forecast revenue? How is forecasting better with CRM vs. other methods? Who uses sales forecasts?

Forecasting 59

Forecasting Ad Building Work Management Marketing Management 59

Salesforce Marketing Cloud

JULY 28, 2022

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. Your company can do the same.

Work Management 52

Work Management Cross-Selling eCommerce Lead Scoring 52

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Salesforce Marketing Cloud

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Binary Demand

JUNE 22, 2023

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. But there’s so much more. Data Integrity: It focuses on data accuracy, consistency, and completeness.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

DiscoverOrg

NOVEMBER 14, 2018

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? It takes time, money, and people to attract, convert, and delight new customers. It takes time, money, and people to attract, convert, and delight new customers.

Ideal Customer Profiles 153

Ideal Customer Profiles Profiling Allocation Lead Scoring 153

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. How ERP Enhances Customer Service. Implement inventory control.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

TrustRadius Marketing

OCTOBER 27, 2022

ERP systems can offer companies robust tools to manage long and tasking workloads like accounting, scheduling, projects, and development. It can both be your company’s safety net when work gets frustrating as well as a system to streamline daily workflow. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SalesIntel

AUGUST 21, 2023

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Without a shadow of a doubt, B2B marketing has immensely changed over the years.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. How ERP Enhances Customer Service. Implement inventory control.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

ATAK Interactive

JULY 24, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. How ERP Enhances Customer Service. Implement inventory control.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

Vidyard

NOVEMBER 15, 2017

It was another impressive culmination of all things digital in modern customer experience, reminding us how far things have come, and how far we have yet to go, in the evolving worlds of marketing, sales and customer service. But what does this have to do with video ? Hold that thought. Video must evolve to keep up with the machines.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Binary Demand

JUNE 19, 2023

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. But there’s so much more. Data Integrity: It focuses on data accuracy, consistency, and completeness.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Hubspot

AUGUST 24, 2023

In addition to managing customer contacts, reps are responsible for preparing reports, generating leads, and all other related administrative tasks. Today, companies are leveraging generative AI in various ways to enhance their sales efforts. The application of generative AI in sales is diverse.

Marketing AI 58

Marketing AI Allocation Work Management Lead Scoring 58

Lead Liaison

FEBRUARY 9, 2023

The Importance Of Customer Experience For B2B Relationship Efficiency, service, quality, and reliability… These are just a few of the terms we often hear when discussing the topic of customer satisfaction. Most businesses understand that retaining customers is a fine art that requires a well defined process.

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

Sana Commerce

FEBRUARY 5, 2023

10 steps to dropshipping success Dropshipping is an easy way for companies to generate (extra) income. That’s why we’ve compiled three essential tips for companies who want to get started with dropshipping. The items are sent to the customer by a supplier, which could be a dropshipping wholesaler or manufacturer.

Long Tail Marketing 97

Long Tail Marketing Work Management Marketing Management Customer Satisfaction 97

Biznology

FEBRUARY 14, 2020

Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between long-term success and a quick demise. Improving customer relationship management. Enhancing data security.

Work Management 104

Work Management Marketing Management Software Digital Transformation 104

Sana Commerce

APRIL 25, 2024

Succeeding in B2B e-commerce requires innovation, adaptability, and a customer-centric mindset. With customers demanding accurate real-time product information, tailored to their specific needs, online sellers need to develop creative omnichannel solutions to stay ahead. But achieving this is often easier said than done.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Succeeding in B2B e-commerce requires innovation, adaptability, and a customer-centric mindset. With customers demanding accurate real-time product information, tailored to their specific needs, online sellers need to develop creative omnichannel solutions to stay ahead. But achieving this is often easier said than done.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

ClickZ

JUNE 17, 2020

Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. This list covers key categories within the martech space including digital asset management, marketing and sales enablement, customer experience/engagement, and account-based marketing.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Salesforce Marketing Cloud

JANUARY 18, 2024

A sales process is a series of steps that move a sales rep from product and market research all the way through to a closed deal — and beyond. Without this process, you might push your product before the prospect is ready for a solution, or wait too long for fear of being pushy or aggressive. Sound complicated?

Process 59

Process Ad Building Work Management Buyer Personas 59

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

CRM 83

CRM Enterprise Management Trends Work Management 83

Sana Commerce

MARCH 16, 2023

Key differences between e-commerce platforms for enterprises and SMBs An enterprise e-commerce solution is designed to meet the unique needs of larger and more complex organizations with a wide variety of products on offer. These features are essential to provide a seamless and engaging online shopping experience for customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Valasys

JANUARY 5, 2024

Companies of all sizes run on data generated across various resources. With predictive analytics tools, companies can connect and thoroughly analyze all these data to make the best decisions, forecast future trends, and avoid potential risks. Data have been the driving force of the business. What Is Predictive Analytics?

Budget Programs 40

Budget Programs Enterprise Management Marketing AI Analytics 40

Single Grain

MAY 22, 2023

AI offers a wide range of benefits, from automating repetitive tasks to unlocking actionable insights and delivering personalized customer experiences. AI offers a wide range of benefits, from automating repetitive tasks to unlocking actionable insights and delivering personalized customer experiences.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Salesforce Marketing Cloud

OCTOBER 25, 2021

Industrial manufacturers rely on preventive maintenance, as unplanned downtime costs them nearly $50 billion annually , with equipment failure responsible for a whopping 42% of sidelined machines. You may have heard the stories of product procurement struggles. That’s a nightmare scenario for facility managers. Yeah, forget them.

Marketing Management 98

Marketing Management Service Lead Ranking Customer Satisfaction 98

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. Several optimizations may be needed to your ad to ensure success.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Convince & Convert

APRIL 12, 2012

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Listen Now. The RSS feed is: [link]. Heck of a Masters this weekend.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Terms and Conditions 119

Hubspot

APRIL 13, 2021

Successful price optimization is a matter of finding the sweet spot between valuable and lucrative — a balance that can have a major impact on your sales, customer satisfaction, profits, and achievable growth goals. It requires research to understand both your customers and your business. This guide is here to help. Inventories.

Pricing 77

Pricing Price Elasticity Optimization 77

Single Grain

JANUARY 6, 2020

Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. Here's a slightly more in-depth definition of SaaS : [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. What Is SaaS?

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Data Cleaning/CRM Appending

DECEMBER 5, 2019

If your company is trying to make sense of the customer data, here’s a not-so-surprising fact for you. Far too many companies want to understand data and gain an in-depth insight into the information they are sitting on. With Data Mining , you not only can understand your customers’ buying preferences but also retain them.

Enterprise Management 52

Enterprise Management Business Work Management Marketing Management 52

Single Grain

JUNE 21, 2023

If your brand is a B2B business, or you have a lot of business relationships that are integral to your success, then you know how important it is that your reciprocal cooperation will make or break the success of your company. These companies generate substantial revenue by collaborating with other organizations.

Enterprise Management 52

Enterprise Management Optimization Work Management Marketing Management 52

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for the company? The company is backed by leading VCs including Sequoia Capital, GGV, and Lightspeed Ventures. Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Aberdeen

OCTOBER 11, 2019

The event provided an overview of company updates, featured an important announcement, and gave visibility into the product and market messaging roadmap for the business. For customers of both organizations, the success of this acquisition ultimately hinges on IFS’ ability to integrate Astea capabilities within its product portfolio.

Conference 40

Conference Enterprise Management Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Manufacturing. Product Development. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. In the past year, groupware companies have started looking more critically at their products and services to see how their.

Work Management 100

Work Management Marketing Management Resource Management Software 100

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. Blogs, Slideshares, and Infographics. It’s not rocket science.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62