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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Each of these communities is unique, yet they all contribute to one shared college experience. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

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Your B2B Social Media Plan Needs to Include These 8 Steps

Top Rank Marketing

But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. B2B social media marketing requires more than just the occasional post from the brand account.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. It can also be a successful virtual marketing strategy.

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

This information, used in conjunction with developing keyword research, helps our entire team understand the client’s marketing objectives while preparing a content marketing plan designed to improve SEO. Content marketing (content types, social media tactics, etc.). SME Interviews. Interested in learning more?

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How to find & vet content creators for your next campaign

Sprout Social

When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Your community is comprised of your customers, superfans and partners. Don’t hesitate to reach out to the people in your community and ask them if you can share their content.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Today, businesses can directly upload videos and share creative content with their communities on LinkedIn. The more you can make your online community feel seen and heard, the better chance you’ll have at building a loyal, raving fanbase. Share tutorials on how to use a new product or service.

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How to Post Content on LinkedIn: A Best Practices Guide

ClearVoice

You are more likely to build a community of professionals, mentors, and customers. This builds his community and increases his audience. Like other social platforms, LinkedIn content marketing works through an algorithm. So do not forget to tag and support others, respond to comments, and start conversations.