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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Pinpoint your ideal customers. Work across channels. Offer incentives.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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9 Data-Driven Insights to Elevate Your B2B Marketing Strategy in 2024 & Beyond

sagefrog

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Ready to dive deeper? Explore the top priorities defining B2B marketing success in 2024.

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3 Reasons Why Creating a Diverse Partner Network Is Important

Televerde

In a survey conducted by Wiley , 68 percent of respondents said they’ve felt uncomfortable in a tech role. They attributed this discomfort to their treatment in relation to their gender, ethnicity, socio-economic background, or neurodevelopmental condition. GM) is a great example of the long-term effects of supplier diversity.

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9 Data-Driven Insights to Elevate Your B2B Marketing Strategy in 2024 & Beyond

sagefrog

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Ready to dive deeper? Explore the top priorities defining B2B marketing success in 2024.

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B2B cozies up to empathy: Tuesday’s Daily Brief

Martech

Touchy-feely” can often be a derogatory term, but we’re in a professional environment where a personal touch and a little bit of human feeling can go a long way. One key insight from the MarTech Replacement Survey was that the pandemic affected how teams staffed up to manage these new technologies. Editorial Director.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Pricing and contracts When evaluating lead generation companies, it’s crucial to understand their pricing models and contract terms to ensure there are no surprises. Define lead ownership terms. Review contract lengths, early termination fees, and renewal terms. Get any pricing agreements formalized in a contract.