Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients. However, that can only happen if your profile is “optimized.” But not just any picture.

Ideal Customer Profiles 77

Ideal Customer Profiles Profiling Linkedin Optimization 77

Outbrain

JANUARY 10, 2022

Did you know that LinkedIn has over 750 million users? At Outbrain, we count many of our advertisers and publishers among them. LinkedIn is THE place to be for professionals, but it is also somewhat of a haystack. So many profiles, posts and digital pitter-patter! Join the Community. Join the Community.

Communities 52

Communities Linkedin Advertisements Advertising 52

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

ClearVoice

MAY 23, 2022

Are you utilizing LinkedIn in the best way possible for your business? No one is extracting as much out of LinkedIn as they should. LinkedIn has so much potential. Unlike other social media platforms, LinkedIn lends itself to getting down to business. The benefits of LinkedIn content go beyond gaining traffic.

Linkedin 98

Linkedin Practices Best Practices Content 98

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 103

Paid Search Agency Features Personalization Ads 103

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. It doesn’t stop there.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Understand your ideal customer profile — inside and out. The potential customers you connect with will only buy from your company if they believe your solution is the best fit for their business — you could go so far as to say that B2B sales is the art of bridging that gap.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Profile (biographies and interviews with key individuals from the Nutanix global team).

Thought Leadership 300

Thought Leadership Enterprise Management Work Management Marketing Management 300

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 133

Paid Content Features B2B Marketing B2B 133

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. It’s one of the preferred places for potential customers to discuss their concerns and needs.

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Onalytica B2B

NOVEMBER 15, 2018

LinkedIn is normally activated only when they are looking for a new job. Typically, more active on LinkedIn but no other platform other than personal social networks. Large network on LinkedIn and always know someone who knows someone else who can help. What Employee Personas are there? Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

MKT1

MAY 20, 2024

Your ideal customers won’t understand your solution is the best option to solve their problems. Not only will your website seem off, but your sales pitch, the content you publish, and all other marketing touch points will veer off in different directions. Here’s what I look for: Is it rooted in customer insights?

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Here are some important questions to answer to define your target audience: Who are your ideal customers?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. Your customers won’t be convinced without credibility.

B2B Marketing 126

B2B Marketing B2B Planning B2B Thought Leadership 126

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Linkedin 99

Linkedin Features Paid Search Agency Marketing & Strategy 99

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? The report also reveals that thought leaders don’t have to be high-profile. In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks.

Thought Leadership 343

Thought Leadership B2B Thought Leadership Research Practices 343

Thinkers360

MARCH 15, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 58

The Marketing Blender

DECEMBER 28, 2020

Here are some ways content automation can elevate your marketing efforts: publish error-free content using tools like Grammarly. It’s not just bringing new business, email marketing keeps old customers coming back for more — 80% of business professionals believe that emails help customer retention. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. Key Stats: Over 2.1 Hey, Rachel.

Social Media 113

Social Media Stats Ideal Customer Profiles Media 113

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. Encourage Your Employees or Coworkers to Link to Your Profile.

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. By Peter Caputa. This is a very successful company.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Martech

JUNE 10, 2022

Enterprise-level HubSpot customers have enjoyed using Playbooks, call transcription and call coaching features, and now Professional-level HubSpot users can benefit from these powerful tools. At the same time, Enterprise users can create a set of custom answer options or save answers to a property. Social media tool improvements.

Enterprise Management 90

Enterprise Management Hubspot Features Ideal Customer Profiles 90

Brandpoint

MARCH 30, 2020

When clients or colleagues seek your professional advice, your services or the products you’ve created, what they’re really investing in is you. Are you currently using all the available tools to optimize and communicate your personal brand? Your website acts as a salesperson, promoting you and your brand. What do they care about?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Buffer

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? Brands like Glossier (which attributes 70% of its growth to owned, earned, peer-to-peer, or organic channels), MadHappy , and Sass & Belle , focus on responding to almost every customer on Instagram. The problem?

Peer-to-peer 97

Peer-to-peer Ideal Customer Profiles Work Management Custom Publishing 97

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Diversity. Right to Good Technology. Right to Meeting Space.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Although the cost of launching a social channel is technically free, running the profile and creating a content calendar costs a brand anywhere from $500 to $10,000 per month.

Paid Content 119

Paid Content Social Media Work Management Marketing Management 119

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. He is an influential figure in the world of social media marketing on Linkedin and has an established community of people overlapping with our targeted ICP.

Marketing Budget 82

Marketing Budget ROI Marketing & Strategy Marketing Strategy 82

Only B2B

DECEMBER 29, 2022

Continuing to maintain contact with clients at every stage of their journey. DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. LinkedIn and cold calling are still effective B2B marketing strategies. We’ve had a busy year at ONLY B2B.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Show your work and communicate what sets you apart.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Social Media Ad Agencies 106