Remove Communities Remove Curation Remove Storytelling Remove Youtube
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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

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Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

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The Destruction of Silicon Valley, and 4 Other Stories We Loved in April

Contently

In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road. Selected by Dillon Baker, technology editor.

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[Storytellers Interview | Complex ] “Audience development has really become marketing.”

Anyword

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. In general, we’re trying to be a part of their community. The upshot? To learn more, request a demo here.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

did a good job of curating a centralized place for the movement. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. First – they’re hilarious.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer

How do you learn from your community to help guide your marketing and product development strategy? Our community is very vocal about what they desire from us. How does managing SECC’s social media account and community look like on a day-to-day basis? If they call they’re met with a welcoming voice. Instagram post found here.