Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo).

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

FEBRUARY 17, 2021

Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Zoominfo

JANUARY 23, 2021

Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. As with any successful process, the secret to productive prospecting starts with an organized approach to fill your pipelines with quality leads. link] — ZoomInfo (@ZoomInfo) January 20, 2021.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

FEBRUARY 3, 2023

These cold email templates can help you use the customer data at your fingertips to convert prospects faster. Cold Calling Cold calling gets a bad rap. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale. of the time. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time? What is Sales Prospecting? How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JUNE 8, 2022

As privacy compliance regulations become more stringent, an increasing number of organizations are being penalized for activities that were once seen as standard practice for sales and marketing. In the UK, for example, a home improvement business was recently fined £200,000 for making over 500,000 unsolicited cold calls.

Privacy 100

Privacy Zoominfo Telemarketing Work Management 100

Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. To test what works for you and best integrates into your sales and marketing strategies. Look to the opportunities that best fit your organization, current pain points, and capabilities. But, no one is there yet. Let’s dive in.

Deliverability 133

Deliverability Ad Frequency DemandBase Paid Search Agency 133

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Recently, we published The Ultimate List of Marketing Podcasts. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Staying on top of an ever-changing market requires proactive intelligence that is frequently refreshed and brings prospects directly to a sales team’s workflow.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

MAY 10, 2018

Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). You make too many cold calls. You don’t need to work in sales to know the phrase, “cold calling.” Less than 1% of cold calls result in a sale.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Zoominfo

SEPTEMBER 8, 2019

The bottom line is—face-to-face communication facilitates connections and business opportunities in a way cold calling and emailing can’t. Business events put your organization on display. Now, with live tweeting, blogging, and video streams, your company can leverage the event to improve your content marketing strategy.

Conference 162

Conference B2B Zoominfo Cold Calling 162

Zoominfo

FEBRUARY 19, 2018

80% believe their salesforce would be more productive with greater social media presence but, 2/3 of companies have no social media strategy for their sales organization ( source ). Marketers spend an average of 4-6 hours a week on social media ( source ). 61% of US marketers use social media for lead generation ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

APRIL 8, 2018

60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). 70-80% of users ignore paid ads and only focus on organic results ( source )</p. Blogging and Lead Generation Statistics: 16.

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JUNE 6, 2019

Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. How many cold calls should reps make a day?

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

OCTOBER 30, 2018

Face-to-face meetings facilitate more natural, organic conversations—but that can backfire if you’re not ready to adapt to unforeseen circumstances. For more sales advice and best practices, check out the following blog posts: 21 Important Cold Calling Statistics. 3 Sales and Marketing Alignment Best Practices.

Process 225

Process Zoominfo B2B Sales Skype 225

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. BrassRing was in a hot market during the late ‘90s tech bubble,” Wolf says. So I learned to cold call in a tight, tight recession.”

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

DECEMBER 13, 2018

HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more. Mark Hunter, The Sales Hunter, is a ZoomInfo favorite—and has spoken at several of our events. Featured Video: What is the Real Deal of Sales? Mark Hunter.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

DECEMBER 5, 2017

Email marketing has two times higher returns than cold calling ( source ). Phone Calls 10. 55% of high-growth companies – who experienced a minimum of 40% growth over the previous three years – stated that cold calling is very much alive ( source ). 6-10 minutes is the optimal length for an SDR live call.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

LeanData

APRIL 13, 2023

Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails. Cold calls and cold emails are a costly way to do outbound without any signal from the buyer. This has become the gold standard for our organization.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Zoominfo

AUGUST 16, 2022

Whether you’re an entry-level business development representative (BDR) or a seasoned sales professional, cold calling remains a fundamental element of most B2B sales cycles. But when done properly, cold calling is still a very effective way to make genuine contact with prospects.

Cold Calling 100

Cold Calling Enterprise Management Work Management Zoominfo 100

OutboundView

JANUARY 19, 2024

When they’re working, it’s an amazing engine bringing new talent into the organizations and deals into the sales pipeline. When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. Budgets that were once available for inside sales teams have diminished.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Zoominfo

APRIL 7, 2020

Cold calls ? Note: DiscoverOrg acquired ZoomInfo in 2019. The world of a CHRO generally comes in two forms, according to Kingsley: The physical qualities of a place, and the nonphysical culture that you experienced in the organization. What are the systems and protocols for communication inside the organization ?

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Zoominfo

OCTOBER 30, 2018

Be Prepared to Adapt Face-to-face meetings facilitate more natural, organic conversations—but that can backfire if you’re not ready to adapt to unforeseen circumstances. ZoomInfo is the business solution you need to reach more prospects and convert them to customers.

Process 130

Process Skype B2B Sales Cold Calling 130

SalesIntel

FEBRUARY 15, 2024

They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. LinkedIn’s utility in sales prospecting is manifold: Facilitating the collection of valuable prospect information such as employment history, interests, and contact details.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

JULY 27, 2022

Even in today’s data-driven sales landscape, cold calling remains a fact of life for many sales professionals. But cold calling isn’t just a major investment of time and energy, it’s precious time that could be better spent connecting with warm leads — prospects who want to hear from you and are ready to spend.

Cold Calling 130

Cold Calling Work Management Sales Qualified Leads Lead Scoring 130

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. Other selling tasks include prospecting, administrative work, data entry, market research, etc. Around 3 in 4 organizations use classroom training as their primary way to train salespeople ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Vidyard

OCTOBER 28, 2022

Take Me Off Your List” Sales and marketers both hate this one—the dreaded unsubscribe. Knee-jerk objections like “I’m busy” or “I’m in a meeting” are often a symptom of what you set up front isn’t different enough and sounded like every other call they’ve heard. Try these cold call openers and see if they can help in these situations.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

FEBRUARY 22, 2021

Check out a few sales influencers we like to follow: Kyle Porter Sean Sheppard Jill Rowley Gary Vaynerchuk David Dulany Trish Bertuzzi Lori Richardson Jill Konrath Morgan Ingram Aaron Ross Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Cold calling does too. Free Trial 1.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Only B2B

JUNE 2, 2022

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” Despite this, many of the most successful companies are still cold calling in 2022, and they aren’t going away anytime soon. Is cold calling still a viable option?

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Awareness Stage 2.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130