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Is Cold Calling Dead? A Guide to B2B Cold Calling

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In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. As daunting as cold calling may be, it still has a place in today’s sales pipelines. What is B2B Cold Calling? Not all calls are created equal.

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Cold Calling Guidelines for Practical and Actionable Prospecting

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Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.

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The Anatomy of a Successful Cold Call: 4 Steps to Better Cold Outreach

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In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. Let’s see how. Is that fair?

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21 Important B2B Cold Calling Statistics

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Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling. 63% of salespeople say cold calling is what they dislike most about their jobs ( source ).

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4 Ways to Improve your Cold Calling with Better Data

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The truth behind improving your cold calling (and cold emailing) is also a larger truth about sales in general — it’s not about volume, it’s about productivity. Here’s how you can work smarter by working with the right data to improve your cold calling. What’s the impact of bad data? Your ideal customer profile.

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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? Many of you reading this know this isn’t how it works.

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Key Takeaways from the 2019 ZoomInfo Call Olympics

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In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Is cold calling dead? Today, rather than tell you cold calling is alive and well, we’re going to prove it with real-world results.

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