Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Image via BigStockPhoto.com.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Opt Intelligence

DECEMBER 21, 2020

But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. . Segment Your Email List. Look at your email list and segment by activity and engagement first and foremost. Generate New Leads.

Co-Registration 52

Co-Registration Opt-out Opt-in Advertising Agencies 52

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Both Sales and Marketing need to be on the same page when developing the Ideal Customer Profile (ICP).

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Opt Intelligence

SEPTEMBER 11, 2019

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list.

Opt-in 40

Opt-in Co-Registration Sales Qualified Leads Lead Nurturing 40

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Hubspot

JUNE 20, 2018

But not by purchasing email lists -- learn why you should never buy an email list in this post.). What is an email list? An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. 29 Creative List Building Techniques.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Lead Liaison

AUGUST 30, 2016

Participation will be much higher when marketing to your own opt-in list vs. a “cold audience”. If you’re going solo on the webinar, and don’t have a lot of people to invite, it’s a lot harder to drive attendance than having a co-presenter, as well as invite-support, from a big name company. A larger invitation list. Hot topics.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Hubspot

AUGUST 30, 2016

Registrants and attendees.”. So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. That option accomplishes two things: I’ll be able to generate a link that attendees will get only after they fill out a registration form.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

EveryoneSocial

FEBRUARY 15, 2022

The list is endless. All of this data can be used in messaging for ads, landing pages, and even demo conversations for your sales team. But if you can leverage employees to organically distribute content to their networks, this wouldn’t only significantly increase your brand’s reach, but also its remarketing lists.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Capstone Insights

JANUARY 17, 2018

The objective isn’t to make sure that the person can rattle off every response that I’ve listed. a confirmation email after registration for a webcast or event). Responses to listen for: Email and landing page templates: Design email and landing page templates for inbound and outbound marketing activities.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Hubspot

MARCH 18, 2019

From the moment you set out to design any form of marketing collateral -- an ad, email, or landing page -- you’re cursed. Consider testing your ad, product listing, email, or landing page on members of your target audience who haven’t been exposed to your product yet. So don’t over-complicate your web pages.

Design 76

Design Landing Pages Classified Ads Co-Registration 76

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. What is a Lead?

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company.

Lead Generation 72

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 72

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Why do marketers need to rethink their content/lead generation? You can’t just write a four-page PDF and slap a form in front of it and say, “Here you go sales team. That’s what I need.”

Conversion 52

Conversion Lead Ranking Lead Scoring Leads 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. Landing Pages The landing page is an essential part of many marketing campaigns.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 28, 2012

If you're not working on growing your email list already (or you've run out of creative ideas to do so), here are 25 simple ways to build up that email list. 25 Ways to Grow Your Email Marketing List. 3) Host an online webinar and collect email addresses at registration. 1) Create remarkable email content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Optinmonster

FEBRUARY 15, 2024

We know all the best ways to optimize your site to land more sales. million websites using our lead generation software, the answer is definitely yes. Create a Testimonial Page Like OptinMonster 4. You check out comments on each restaurant’s social media pages, as well as 3rd party review sites like Yelp and Google.

Social Marketing 115

Social Marketing Examples Peer-to-peer Case Studies 115

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Why do marketers need to rethink their content/lead generation? You can’t just write a four-page PDF and slap a form in front of it and say, “Here you go sales team.

Conversion 65

Conversion Lead Ranking Lead Scoring Leads 65

Hubspot

SEPTEMBER 4, 2012

Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. 3) Set a registration goal. Excited registrants turn into excited attendees. 8) Create an informative landing page.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Opt Intelligence

MAY 26, 2020

Ready to lose the landing page? Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. No landing page required. Ready to start re-generating leads without landing pages?

Landing Pages 52

Landing Pages Co-Registration Sales Qualified Leads Generation 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

FEBRUARY 7, 2013

Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Be sure to include a link to the landing page on which they can register for the webinar in all of your updates; if you also have a compelling visualization or statistic from the webinar, even better!

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Opt Intelligence

JULY 27, 2020

Opt-in advertising allows you to generate leads without landing pages , eliminating costly and time-consuming development in favor of safe, secure and simple co-registration. Co-registration makes it incredibly easy for new subscribers to join your email list. An added benefit?

Co-Registration 53

Co-Registration Opt-in Privacy Landing Pages 53

Scoop.it

AUGUST 18, 2022

Users can land on your website at different stages in their buyer journey — some have already compared your product to competitors, others — don’t even know yet that your tool can solve their challenges. No matter what stage they are on, with the right content, you can drive more user registration and sales, not just grow your email list.

Top of Funnel 79

Top of Funnel Enterprise Management Work Management Marketing Management 79

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Figure out which channels are working for you.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Opt Intelligence

AUGUST 7, 2019

The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. How To: Activate Your Email List Through Opt-In Advertising. The best part?

Lead Generation 40

Lead Generation Sales Qualified Leads Opt-in Landing Pages 40

Opt Intelligence

FEBRUARY 28, 2021

Facebook (and Instagram) are great for generating mass reach and awareness. Segment Your List. You’ve got a customer list, and that customer list is likely on Facebook, too. You can also upload your unsubscriber list to target users you can’t email. But you can’t just set up an ad and hope for the best.

Paid Search Agency 70

Paid Search Agency Facebook Ads Co-Registration 70

MKT1

DECEMBER 12, 2023

We’re a small team of two focused on making your life easier with efficient, revenue-generating campaigns--on LinkedIn and Google. For a list of what I consider campaign types, see the roadmap example in this newsletter. For smaller projects, you can make a quick GACCS brief.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Hubspot

FEBRUARY 10, 2012

You must include a clear and obvious way for recipients to unscubscribe from all email communication from you, even if you also provide a list of other types of email to which they can subscribe instead. Regularly update your list. Do not call people on your list before 8 AM or after 9 PM. At the very least, limit it.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Opt Intelligence

JANUARY 15, 2019

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. Opt-In Advertising Doesn’t Require Landing Pages.

Opt-in 40

Opt-in Advertisements Advertising Landing Pages 40

Hubspot

APRIL 20, 2017

But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. Curate a list of those accounts.

Lead Ranking 75

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 75

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Create an SEO-optimized landing page for each piece of gated content.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 48

TrustRadius Marketing

MARCH 29, 2021

There is no shortage of products to choose from—there are over 200 CRM options listed on TrustRadius! There is no shortage of products to choose from—there are over 200 CRM options listed on TrustRadius! Rules-based lead scoring and lead registration help boost sales rep productivity. CRM Pricing. Source: [link] .

CMS Development 52

CMS Development Industry CMS Enterprise Management CRM 52

Engagio

JUNE 2, 2020

Chances are you have accounts on your target account list that were greatly affected by the crisis. For example, if you previously had companies in the travel, restaurant or hospitality industries, you better get those off your list faster than greased lightning. You must work with your team to outline the elements TOPO lists.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62