Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Scott Vaughan , CMO and growth accelerator.

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Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Who writes and sends your emails? Effects on the B2B buying process- We live in a peer-bound world. “We

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ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

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Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Software vendors encourage users to post reviews. ” Why we care. .”

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Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 112

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

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Buying Cycle Intent Ideal Customer Profiles Planning 98

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. – Louis Foong Click To Tweet.

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LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. It is up to the vendors to dig deep, identify the gaps and needs, and design custom solutions that solve real, cost-draining problems for their customers.

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Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing.

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Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). 60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience. New Marketing Data.

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Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Walker Sands

AUGUST 1, 2022

I’ve always had a passion for writing. ” They were focused on me and wanted to make sure I could pursue my dream but still eat, and they were not convinced, even though they believed in me, that I would be able to make a living writing. .” So I don’t write for the newsletter, but I edit it before it goes out.

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Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Previous Experience – Former experience and general knowledge of all facets of marketing is essential.

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Sword and the Script | B2B

JUNE 27, 2023

A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. Click To Tweet Comment: This finding mirrors a Ziff-Davis survey of B2B tech buyers a few years back that found prospects consume 11 or more pieces of vendor content as they research and evaluate options.

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Statistics Ideal Customer Profiles B2B Marketing B2B 54

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

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Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

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Lattice

NOVEMBER 24, 2015

According to SiriusDecisions, it will “feature a crowd-sourced and independently verified directory of b-to-b sales, marketing and product vendors that will include technology integrations and partners.” ” I can’t wait until it launches December 1!

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Convince & Convert

MARCH 29, 2016

They are invited to write down a question or request for Donny. delivering a remarkable customer experience to the card-writing fans, and due to the extreme customization and personalization of each show, creates a bespoke version of a seven times per week gig. Our job is to run reports that help the CMO keep his job.”

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Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly He said you want to make sure you’re bringing on people with ‘a head for content’, not just people who can write. .

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Metadata

SEPTEMBER 14, 2020

The good news: there are technology and vendors who can help you out. That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. Time matters Photo credit: [link] CMO tenure is slipping , pandemics are raging, and we live in a culture obsessed with instant gratification.

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Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. We, like many attendees, faced canceled appointments because the vendor or fellow attendee chose not to attend. Be Flexible. Plan Ahead. Ask Better Questions. Plan Ahead.

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Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

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Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. There''s a digital disconnect in the executive ranks," author Jake Sorofman writes, "a leadership vacuum created by a mismatch between expertise and authority. I write my own blog posts.

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Heinz Marketing

MARCH 7, 2022

he consensus among people that sort of writing that is that those among us who thrive or who will thrive in those environments are those who learn how to become, and I use this term, more intensely human, right? The buyer doesn’t share that with every other vendor they’re talking to. Thanks for writing the book, Andy: Matt.

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Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Are 1000+ marketing technology vendors sustainable? Why the marketing tech explosion?

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chiefmartech

JUNE 12, 2017

This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs. Resistance to vendor lock-in is now a top 3 criteria. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. This is a feature, not a bug.

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Enterprise Management Marketing Management Service Budget Programs 88

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

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Scoop.it

MAY 1, 2019

There’s no way to keep up with the demands of a sales job and write a blog post every day, much less an ebook every month, and spin all that into videos, email newsletters and images. They write personal notes – maybe highlight sections of the content. study from the CMO Council that illustrates this well. There’s an old.

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Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. The IP addresses of people browsing that site is collected by vendors like Bombora and Big Willow. They could be the CEO or CMO – but they could just as easily be a junior intern or a janitor.

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Intent Data Lead Ranking Intent Marketing Automation Services 67

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Write out your conclusions for extra clarity and for reference while you’re interviewing agencies. Maybe you need to dominate organic search, but don’t have the in-house expertise to do so.

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Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Contently

SEPTEMBER 10, 2020

It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. They’ve been promised from damn near every tech vendor in one of those horrifying Scott Brinker Lumascapes that “this is going to be the data that unlocks everything for you.”

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BenchmarkONE

SEPTEMBER 27, 2018

Find a mix of vendor blogs, personal blogs, and media publications in our roundup. Marketo Blog: CMO Nation. In seriousness, because marketing automation is one of our specialties, we write about it quite a bit. As a leading workflow automation tool, it’s no wonder Zapier has fantastic content on marketing automation.

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Marketing Automation Services Marketing Automation Automation Marketing Management 57

Biznology

SEPTEMBER 7, 2016

Why should we see her as an expert and most importantly, why should I trust her with my profile, blog writing, or LinkedIn marketing campaigns? For the President and CMO of a logistics company, Josh and his team were delivering 5 to 10 leads for sales calls per week. Where’s Judy’s story? Because she says we’d be proud and satisfied?

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6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. First, companies hire a CMO because they want you to bring perspective — at Appirio , we used to say, “Be a tour guide, not a taxi driver!” It’s designed particularly to help women CMOs connect in an open and authentic environment.

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Heinz Marketing

JULY 2, 2018

He’s the CMO, chief marketing officer of Demandbase. The media had to talk about it and really write about it. Vendors needed to compete over it, and customers needed to buy it and see value in it. Matt: Peter Isaacson, the CMO of Demandbase, here. Analysts need to cover it. Who are the players in it?”

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Adobe Experience Cloud Blog

JANUARY 23, 2017

In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data? Their IP addresses are collected by vendors like Bombora and Big Willow. They could be the CEO or CMO—but they could just as easily be an intern or a student.

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Intent Data Intent Lead Ranking Marketing Automation Services 48

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

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Planning Work Management Marketing Management Effectiveness 100

DiscoverOrg

MARCH 13, 2017

The marketing landscape has wholly transformed, with the CMO often responsible for driving growth across the enterprise, marketing budgets expanding to the largest in the organization , and marketing technology vendors growing from 100 to 4,500+, a dizzying prospect for anyone trying to build a cohesive tech stack. Watch the Video.

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