Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. Use more storytelling. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt Heinz.

CMO 168

CMO Planning Storytelling Ad Building 168

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. How to Create a Great Sales Kickoff.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

The Customer

FEBRUARY 17, 2021

On this edition of Insider Interviews: Joakim (Kim) Wijkstrom , SVP / CMO of Vanda Pharmaceuticals , has learned from Apple to “Think Different” and has made sure One Main Financial does “Lending Done Human.” The delivery tactics — what he has called the silver bullets – are secondary.

CMO 75

CMO Brand Identity Branding Storytelling 75

Marketing Insider Group

NOVEMBER 23, 2023

You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today.

Content Marketing 216

Content Marketing Work Management Paid Search Agency Marketing Management 216

Bluetext

MARCH 6, 2024

With a penchant for innovative branding, digital communications, and sales programs, Damien’s insights and leadership philosophy have shaped the trajectory of some of the world’s most prominent firms. How do you develop and implement efficient processes to maximize results while managing marketing budgets cost-effectively?

CMO 26

CMO Brand Identity Branding Marketing Budget 26

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. .

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Cost per Lead ROMI CPL Churn Rate 257

SWZD

SEPTEMBER 17, 2019

Today’s latest trends and tactics identified across more than 200 B2B brands validate how ABM could be mapped out to reach target accounts across a variety of channels, resulting in a cohesive customer experience and an increase of marketing-generated revenue. . First things first: what is Account Based Marketing?

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

Bannerflow

APRIL 1, 2019

In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One solution is combining data, design, and scheduled messaging through dynamic creative optimisation: known as digital storytelling. But how does it work?

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Storytelling Display Advertising Agencies Advertisements 40

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff. Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Contently

JUNE 14, 2017

At the core of all this investment is storytelling. As CMO Jamie Moldafsky said last month at Collision 2017 , “We have to rebuild trust with our customers. ” Every CMO in 2017 has access to a pile of data. We changed our goals from product sales goals to more relationship- and service-type roles.

CMO 155

CMO Marketing AI Video Marketing Trust Marketing 155

Heinz Marketing

MARCH 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Problem With How Our Industry Understands Project Management. Project management isn’t traffic and it’s different from account management.

Communities 111

Communities B2B CMO Work Management 111

ClickZ

JUNE 21, 2023

Emotion, storytelling, music, characters, and persuasive techniques are all necessary in B2B to inspire decision-making. For a long time, marketing budgets have been focused on short-term tactics that deliver immediate but measurable results, often neglecting the long-term impact on the brand. This is the challenge we currently face.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. With over two decades of experience in brand and innovation management, Chris is responsible for shaping and leading Visa's approach to marketing.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. But this is only one of the reasons why I wanted to get involved with Vidyard.

CMO 65

CMO Linkedin Enterprise Management Press 65

Martech

MARCH 18, 2022

Brenner came to marketing from sales. “[M]ost I sold what was ‘in the sales bag.’” The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Marketing is about measuring customer engagement, not the repetition of a message, and showing how that drives sales.

ROI 129

ROI Paid Search Agency Advertising Agencies Planning 129

Heinz Marketing

MARCH 19, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021. Read on for her five-step process to develop B2B stories that resonate with buyers using empathy. How to Teach Empathy for Sales Teams. Great summary, Michael Rodriguez !

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Planning Marketing Management Storytelling B2B Sales 136

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. However, we have managed to keep our lead flow at or greater than we did with in-person events.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? Storytelling is a Fundamental Marketing Skill. We already know that storytelling is an essential element of any successful messaging strategy. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. In that ideal world, they’d grasp how the best practices and pragmatism of marketing can complement great reporting and storytelling. Unfortunately, building an audience is just one part of the funnel (the top).

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Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. Quick Takeaways.

CMO 143

CMO Sales Qualified Leads Forrester Organic Leads 143

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Sales Enablement is a Key Core Competency. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Stevens & Tate

FEBRUARY 22, 2021

As a CEO or CMO, one of the most valuable things you, along with your leadership team, can do is determine your company’s marketing make or break. Step 2: Commit To The Process. As a CEO or CMO, you must commit to leading and coaching; however, the best ROI comes with cooperation from all staff members, so empower them.

Marketing & Strategy 72

Marketing & Strategy Marketing Strategy Paid Search Agency Brand Identity 72

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. But this is only one of the reasons why I wanted to get involved with Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Engagio

MAY 14, 2019

Michael Globits, Senior Manager, ABM at Salesforce, revealed his five-step process for how they got up and running with ABM: Define a decision-making hierarchy. Build messaging tracks based on sales stages. Coordinating sales and marketing play to execute your programs. Sales alignment. Identify the right accounts.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

SmartBug Media

DECEMBER 27, 2021

All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. She can cover everything from product marketing and customer programs to sales enablement and demand generation. Switching gears from sales to marketing was not effortless from Christine’s perspective.

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Demand Generation Agencies API Inbound Marketing Transparency 98

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Sales Qualified Leads (SQL). Sales effectiveness. Customer satisfaction.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Skyping in space.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Contently

APRIL 9, 2018

But even if a CMO agrees with this idea, she may not be inclined to implement it. The CMO’s Dilemma. According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. Many fail to even make it that long.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

But even if a CMO agrees with this idea, she may not be inclined to implement it. The CMO’s Dilemma. According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. Many fail to even make it that long.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

SmartBug Media

MAY 29, 2020

No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. What has changed over the years are the strategies you implement at every stage of the email marketing process. Personal milestones (subscriber count, sales, years, and so on). Event participation.

Email Marketing 119

Email Marketing Marketing & Strategy Marketing Strategy Planning 119

Seismic

OCTOBER 1, 2020

We’re thrilled to be named the #1 Sales Enablement Software in G2’s Grid® Report for Fall 2020. G2’s Fall Grid represents the voice of real sales enablement software users and data aggregated from publicly-available sources and social networks. The panel was moderated by Seismic VP of Product Marketing Jam Khan.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Seismic

NOVEMBER 18, 2020

Whether you’re a CMO, CRO, or boots-on-the-ground storyteller, you’ve seen it before: the gaping hole at the bottom of the marketing funnel. Say you’re a sales manager with a dozen young, fast-moving reps to juggle, ever-increasing quotas to hit, and an ever-shifting market to capture.

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Top of Funnel Analytics Enterprise Management API 52