Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Liveintent

NOVEMBER 2, 2021

To talk about this ongoing shift, LiveIntent CMO Kerel Cooper joined Mike Shields, founder of Shields Strategic Consulting, in a recent AppsFlyer podcast: “ Why the digital newsletter boom could shake up digital ad targeting.” “And all of this is about providing the consumer what they want.”

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

ClickZ

NOVEMBER 28, 2019

ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. “In today’s world, you cannot underestimate the importance of privacy and data security. Meet Acoustic and their open marketing ecosystem.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

B2B Marketing Traction

JUNE 28, 2012

Online Privacy is a big issue so I created a category for that. Later on, when I decided to be more opinionated and controversial with my Friday blog posts, I created the category Marketing Soapbox. I added Role of the CMO for topics that pertain to Chief Marketing Officers. So, I created categories for Facebook and LinkedIn.

Social Media 100

Social Media Blogger CMO Privacy 100

Walker Sands

AUGUST 1, 2022

I would encourage everyone who has actual opinions to share them because that’s how an industry reflects on itself, not just trying to use our columns as a selling tool. They’ll say, “Because privacy regulations are coming into force around the world …,” and I know that. What kinds of PR pitches do you like receiving?

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. Read more and comment on The CMO Site.

Case Studies 50

Case Studies Case Study Studies BtoB 50

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. It’s a huge petri dish of consumer opinion. It’s reviews on e-commerce websites.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

KoMarketing Associates

SEPTEMBER 17, 2019

This is according to the “ Reshaping Global Engagement Operations ” report, as published by The CMO Council. For more insight into why this may be the case, we spoke to The CMO Council’s Liz Miller. Sounds like a LOT of jargon I know…but CMOs have long been asked to tackle an issue that can’t just be solved with better marketing.

Budget Programs 121

Budget Programs Advertising Agencies CMO Paid Search Agency 121

Hubspot

JANUARY 16, 2012

Some people have stringest personal privacy rules of which you must be respectful. Or at the very least, check with your CMO! Sure, you obviously shouldn't wax poetic on your religious and political opinion, but you also shouldn't opine about the horrible customer service from the sandwich shop down the street.

Social Media 28

Social Media Media Work Management Marketing Management 28

Heinz Marketing

JULY 23, 2018

Amy: So we started to form our own opinions on GDPR compliance. Next week we have Chandar Pattabhiram , he is the CMO at Coupa Software. He is the former CMO at Marketo. There was not much information on how to apply the regulation to your business and to your marketing tactics, right? Amy: Did you? That’s hilarious.

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Analyzing social media data can provide insights into public opinions, trends, and behavior patterns.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

ClickZ

FEBRUARY 3, 2020

I was either a CMO or CEO of a whole bunch of startups for many years, until I joined Oracle about four years ago. Q) Can we talk a bit about Oracle, your CX offerings and how, in your opinion, you’re the go-to tech offering in that space? If they do that, then they are on course to providing great customer experience.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Startups 76

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. About Mercer. Impacting Lives at Mercer. We asked Jeanniey how she decided to join Mercer. or ‘What’s the coolest thing you’ve worked on today?’.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

DotDigital

NOVEMBER 16, 2021

Fast forward to 2021 and single customer view (SCV) remains an aspiration for many, with opinions varying greatly on whether we’ll ever get ‘there’. Poor data quality (39%), siloed departments (35%), and an inability to link different technologies (51%). With knowledge, comes responsibility. Late to the party?

Lead Scoring 52

Lead Scoring Lead Ranking Privacy Ideal Customer Profiles 52

Kapost

AUGUST 8, 2016

In your opinion, how has technology simplified, or complicated, a marketer’s job? In recent years, advances in technologies and the enactment of privacy laws/regulations enabled consumers to pick and choose the information they receive (opt-in, opt-out, subscriptions, etc.,

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

SendX

SEPTEMBER 10, 2018

But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. It is annoying and disrespectful to their privacy. Opinions don't matter. You have a good subscriber list but conversions are not really happening. It makes you question whether email marketing is dead already?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Hubspot

MARCH 6, 2012

Seth Godin on the Ebbing of Privacy. "I I think the relentlessly ebbing of perceived privacy is happening faster than most people thought it would. We haven't had privacy for decades, but the social web is making that really clear." - Seth Godin, Seth's Blog. He's right.

Social Media 28

Social Media Media Social Networks Planning 28

Online Marketing Institute

OCTOBER 1, 2010

Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Despite its shortcomings (and there are many), Twitter is easy to use, and from a personal view it seems to hold fewer privacy risks than Facebook and location-based apps. Content is king, agreed.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

SnapApp

DECEMBER 22, 2016

From best practices and innovations, to sender reputation and privacy, this blog offers a plethora of helpful articles and studies for all your email marketing questions. Tactics, strategies, thoughts and opinions. CMO is designed for senior marketers and/or marketing professionals running their own teams in any given industry.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Chuck Martin – @chuckmartin1.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

AUGUST 16, 2010

Addy Dugdale shares this handy CMO guide to the social landscape, which “takes all the major social media sites in the U.S. David Lavenda supplies five rules here (such as “Respect people’s privacy online, even if you don’t have to&# ) to help you stay on the positive side of those word pairs.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Martech Advisor

OCTOBER 25, 2019

We reached out to CMOs and industry experts to talk about their deepest, darkest fears and nightmares. Let’s step into their shoes and understand more about the world of a CMO. If you give people a chance to voice their opinion on marketing, they will―and plenty of it will be uninformed and totally subjective.

Marketing AI 77

Marketing AI Work Management Marketing Management Planning 77

chiefmartech

JANUARY 21, 2019

So I naturally have a biased opinion of the future of platforms and ecosystems in martech — hey, it’s in my job title. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. Technology and management consulting firms increasingly vie for the CMO’s ear.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. If you go in the middle - like, Oh, yeah, we're going to write content that is not particularly controversial we kind of have an opinion and it's relatively strong but we're not going to take a hard stand.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Hubspot

FEBRUARY 11, 2013

After all, comments are just a platform for readers to talk about how awesome you are, not share their honest opinions and feedback. Don't include any links to your privacy policy on or near your forms, and don't display any third-party seals of approval (e.g. How dare someone leave a comment that's not all sunshine and rainbows.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28