Remove CMO Remove Ethics Remove Opinions Remove Privacy
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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality. It never gets tired of sharing insights with you.

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From Insight to Impact: 2023 in Review & the Marketing Topics That Resonated

Marketri

The piece also underscores the significance of privacy and compliance in an era of stringent regulations. In many organizations, the CMO or Fractional CMO charts the strategic course, while digital marketers harness technology to amplify campaigns and monitor progress, ensuring the company’s trajectory aligns with its aspirations.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Analyzing social media data can provide insights into public opinions, trends, and behavior patterns.

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To SCV or not to SCV?

DotDigital

Fast forward to 2021 and single customer view (SCV) remains an aspiration for many, with opinions varying greatly on whether we’ll ever get ‘there’. Poor data quality (39%), siloed departments (35%), and an inability to link different technologies (51%). With knowledge, comes responsibility. Late to the party?

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds.