Liveintent

NOVEMBER 2, 2021

To talk about this ongoing shift, LiveIntent CMO Kerel Cooper joined Mike Shields, founder of Shields Strategic Consulting, in a recent AppsFlyer podcast: “ Why the digital newsletter boom could shake up digital ad targeting.” By investing in email acquisition, publishers can future-proof their businesses.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

ClickZ

NOVEMBER 28, 2019

Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings for an undisclosed sum, Acoustic launched in July with a total focus on unleashing the brilliance in marketers by empowering them with the freedom to do their best work. “Acoustic is the science of sound.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Walker Sands

AUGUST 1, 2022

I would encourage everyone who has actual opinions to share them because that’s how an industry reflects on itself, not just trying to use our columns as a selling tool. They’ll say, “Because privacy regulations are coming into force around the world …,” and I know that. What kinds of PR pitches do you like receiving?

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. It’s a huge petri dish of consumer opinion. It’s reviews on e-commerce websites.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Analyzing social media data can provide insights into public opinions, trends, and behavior patterns.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

ClickZ

FEBRUARY 3, 2020

I was either a CMO or CEO of a whole bunch of startups for many years, until I joined Oracle about four years ago. Q) Can we talk a bit about Oracle, your CX offerings and how, in your opinion, you’re the go-to tech offering in that space? If they do that, then they are on course to providing great customer experience.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Startups 76

DotDigital

NOVEMBER 16, 2021

Fast forward to 2021 and single customer view (SCV) remains an aspiration for many, with opinions varying greatly on whether we’ll ever get ‘there’. Poor data quality (39%), siloed departments (35%), and an inability to link different technologies (51%). With knowledge, comes responsibility. Late to the party?

Lead Scoring 52

Lead Scoring Lead Ranking Privacy Ideal Customer Profiles 52