Martech

APRIL 20, 2022

Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. I’m more than ever willing to give up that data and really share part of my privacy,” said digital policy consultant Kristina Podnar at last month’s MarTech conference. “But Managing expectations. “I’m Why we care.

Advertisements 119

Advertisements Advertising Privacy Ad Exchange 119

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. It’s a huge petri dish of consumer opinion. It’s reviews on e-commerce websites.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Webbiquity

JUNE 6, 2011

Adding explicit or implicit promises to a relationship up front can kill it before it starts. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. Chuck Martin – @chuckmartin1.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

chiefmartech

JANUARY 21, 2019

So I naturally have a biased opinion of the future of platforms and ecosystems in martech — hey, it’s in my job title. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. Technology and management consulting firms increasingly vie for the CMO’s ear.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. If you go in the middle - like, Oh, yeah, we're going to write content that is not particularly controversial we kind of have an opinion and it's relatively strong but we're not going to take a hard stand.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28