chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? Surely a better opinion, right? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. The #2 answer: digital transformation/marketing automation leader (54%). But a word of caution.

Digital Transformation 102

Digital Transformation CMO Marketing Automation Services Thought Leadership 102

Outgrow

APRIL 9, 2024

Potential privacy risks and benefits of on-device AI proliferation. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. A consequence of digital transformation and globalization is a high rate of change.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

KoMarketing Associates

SEPTEMBER 17, 2019

This is according to the “ Reshaping Global Engagement Operations ” report, as published by The CMO Council. For more insight into why this may be the case, we spoke to The CMO Council’s Liz Miller. Sounds like a LOT of jargon I know…but CMOs have long been asked to tackle an issue that can’t just be solved with better marketing.

Budget Programs 121

Budget Programs Advertising Agencies CMO Paid Search Agency 121

SnapApp

DECEMBER 22, 2016

Recommended reading: The 6 Stages of Digital Transformation. #7. From best practices and innovations, to sender reputation and privacy, this blog offers a plethora of helpful articles and studies for all your email marketing questions. Tactics, strategies, thoughts and opinions. Duct Tape Marketing. Return Path.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

chiefmartech

JANUARY 21, 2019

So I naturally have a biased opinion of the future of platforms and ecosystems in martech — hey, it’s in my job title. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. The rest will adapt to their environment, buoyed by continuing digital transformation.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Martech Advisor

OCTOBER 25, 2019

We reached out to CMOs and industry experts to talk about their deepest, darkest fears and nightmares. Let’s step into their shoes and understand more about the world of a CMO. If you give people a chance to voice their opinion on marketing, they will―and plenty of it will be uninformed and totally subjective.

Marketing AI 77

Marketing AI Work Management Marketing Management Planning 77