Pearl Digital Marketing

SEPTEMBER 13, 2019

The world today is such that a lot of products and services can be had on demand. For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs).

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Bluetext

NOVEMBER 17, 2023

⁠Helle Huxley is an award-winning expert with a proven history of success across diverse markets. She has made her mark across diverse markets, from technologists to environmental scientists, military leaders to rock stars. Entertainment and Sony Music to your role as a CMO in the professional services industry?

CMO 26

CMO B2B Thought Leadership Thought Leadership Work Management 26

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

Digital Experience Platform 121

Digital Experience Platform Marketing & Strategy Business CMO 121

Marketri

DECEMBER 11, 2023

So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. As we celebrated our 19th anniversary this year, I reflected on the profound changes in B2B marketing over that time, along with some more enduring principles.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions.

Marketing AI 123

Marketing AI Paid Search Agency Allocation Marketing Management 123

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. Or check out our services to help evolve your culture.

Activities 261

Activities Work Management Marketing Management Opinions 261

Webbiquity

JUNE 21, 2019

In a constant, quickening cycle of transformation and disruption in technology and business, marketing is forced to be as nimble and inventive as the products, ideas, and brands it serves. Given the constant state of change, in my opinion it’s time to reinvent marketing. Everything we knew yesterday is outmoded today.

Work Management 180

Work Management Marketing Management Marketing Automation Services Advertising Agencies 180

Martech

MAY 26, 2023

That’s something marketers need to understand. Against this background, consumers and marketers are divided on what responses are appropriate. CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. This has an impact on our pockets.

Gartner 112

Gartner Digital Transformation Pricing Price 112

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

CMO 144

CMO Sales Qualified Leads Forrester Organic Leads 144

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Marketing to your members as one homogeneous entity is going to make engaging them seem like an impossible task. Demographics.

Work Management 280

Work Management Marketing Management Marketing Automation Services Tips 280

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’. That’s where the awkwardness lies. Trying to sell new services to existing clients?

PR 62

PR Research B2B CMO 62

B2B Marketing Directions

SEPTEMBER 16, 2018

Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

CMO 40

CMO Customer Surveys Trends Planning 40

Marketing Insider Group

MAY 21, 2020

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. I spoke to a former colleague just the other day who did the right thing in leaving her job because her manager (the CMO!) One of the things I keep finding is this link between Marketing and HR. Director of Marketing and Sales.

Work Management 272

Work Management Marketing Management Customer Satisfaction Correlation 272

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views.

Twitter 261

Twitter Startups Work Management Marketing Management 261

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” The goal was to transform the brand image from a payment services company to a technology company that connects people.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Get the daily newsletter digital marketers rely on. There’s nuance in consumer opinion about data protection and that’s an opportunity for marketers. Processing.Please wait.

Advertisements 123

Advertisements Advertising Privacy Ad Exchange 123

chiefmartech

JUNE 22, 2021

This threw me for a loop, as I have generally thought of CMOs as being one of the leading champions of technology. The whole field of marketing technology , if anything, often seemed to uncomfortably push the rest of the organization further into digital, faster than it was ready to accept. Surely a better opinion, right?

Digital Transformation 103

Digital Transformation CMO Marketing Automation Services Thought Leadership 103

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 289

Paid Search Agency B2B Sales Marketing & Strategy CMO 289

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” The same goes for marketing technology. ” Martech is simply a tool. It is simply a tool.

Work Management 122

Work Management Marketing Management Planning Vendors 122

KoMarketing Associates

JULY 12, 2017

Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Consumers are notoriously opinionated about what they want from brands on each social platform.”. B2B Marketers and Social Media Usage. percent of their marketing budgets toward social media.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

LEADership

DECEMBER 9, 2014

CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. SunTrust has chosen sports as their vehicle for embedded marketing.

CMO 40

CMO Mobile Marketing Social Media Analytics 40

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform. The Benchmarks findings.

Ideal Customer Profiles 111

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 111

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketing in a pandemic requires empathy and willingness to take a hard look at your playbook to adjust with the times.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. This enables marketers to prioritize accounts, segment contacts and create personalized ABM plays to engage with buying team members. All rights reserved.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. This enables marketers to prioritize accounts, segment contacts and create personalized ABM plays to engage with buying team members. All rights reserved.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

B2B Marketing Traction

FEBRUARY 28, 2013

Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. Egotistic or relativistic marketers. Legalist marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

ViewPoint

MAY 17, 2018

A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. The frustration by the CMO stemmed from running various campaigns only to have sales either ignore the leads or complain loudly about lead quality.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Marketing Interactions

MARCH 25, 2023

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). The top two industries (71%) – financial services and technology companies. Read that again. B2B content is plentiful.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Convince & Convert

APRIL 12, 2016

In my not-so-humble opinion, it should unequivocally be the CMO. I use the phrase “not-so-humble” because in my experience contributing to Forbes for over eight years, specifically their CMO Network, I have gotten to speak with and understand many a CMO. And the best person qualified to handle all of this is the CMO.

Sales Qualified Leads 97

Sales Qualified Leads Lead Scoring Lead Ranking CMO 97

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 173

Paid Search Agency B2B Sales Marketing & Strategy CMO 173

Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority.

CMO 48

CMO Allocation Ad Building Paid Search Agency 48

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120