Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Bluetext

MARCH 6, 2024

As a strategic thinker and creative problem-solver, how do you navigate the challenges of influencing and building consensus among senior leaders and industry teams? How do you approach storytelling as a tool in your branding and marketing efforts to connect with your audience on a deeper level?

CMO 26

CMO Brand Identity Branding Marketing Budget 26

The Customer

FEBRUARY 17, 2021

On this edition of Insider Interviews: Joakim (Kim) Wijkstrom , SVP / CMO of Vanda Pharmaceuticals , has learned from Apple to “Think Different” and has made sure One Main Financial does “Lending Done Human.” So, how did Kim finesse his own “brand story” – or POV about storytelling? So, I think it made sense for me to land there.

CMO 75

CMO Brand Identity Branding Storytelling 75

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function.

CMO 118

CMO Transparency Storytelling Startups 118

Bannerflow

APRIL 1, 2019

There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. One of which is the downgrading of genuine creativity! Personalisation and the creativity crisis.

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. In fact, according to one CMO, a new evolution of story is just appearing over the horizon. That’s storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. Kasumi Mihori, SVP, Brand Creative, Sony Pictures Entertainment. Alexandre Antonello, Head of Marketing, LatAm, Burger King. Found these views interesting?

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

DemandBase

SEPTEMBER 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. Dispelling the Myth: Why ABM is Not the Death of Storytelling and Creative Marketing.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Heinz Marketing

MARCH 5, 2022

This article elaborates on how marketing leaders can drive more value by highlighting marketing as the company revenue driver, grabbing the end-to-end growth agenda, acknowledging foundational data, prioritizing talent issues, and embracing creativity. Thank you, Janet Balis , for these insights. .

Communities 109

Communities B2B CMO Work Management 109

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

6sense

JANUARY 3, 2022

In marketing, we’re hiring for a vast diversity of skills — ranging from analytics to event planning to creative. . We need someone who can geek out on all our specs and who has Stephen King-level storytelling skills. For these candidates, Russ Somers, CMO of InMotionNow , suggests looking for something competitive on the resume.

Planning 62

Planning CMO Marketing Budget Creation Class 62

Content Standard

JULY 28, 2016

We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. How would we teach our contributors and creatives to be great storytellers? The role of the CMO has never been more demanding or influential than it is today.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Binary Demand

MARCH 11, 2024

The core responsibilities of the CMO have fundamentally shifted. Today, relying solely on creative storytelling is no longer sufficient. Video marketing in B2B fosters creativity, humanizes brands, and builds lasting connections with potential buyers.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. For this blog, I interviewed: Kira Mondrus, SVP of Global Marketing, Tricentis.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Adobe Experience Cloud Blog

MARCH 18, 2015

The lively panel of CMOs—Dierdre Bigley of Bloomberg LP, Carlos Becil of Equinox , Sanjay Dholakia of Marketo and Stacy Martinet of Mashable—touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. To kick off the conversation, the CMOs talked about the role of marketing today.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Binary Demand

MARCH 11, 2024

The core responsibilities of the CMO have fundamentally shifted. Today, relying solely on creative storytelling is no longer sufficient. Video marketing in B2B fosters creativity, humanizes brands, and builds lasting connections with potential buyers.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. The Data Storyteller Award : Altos. The Data Storyteller Award. Part of our love for email is finding unique and creative ways to show it off. Back to top ?.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Content Standard

FEBRUARY 20, 2018

Clare joined Skyword CMO Tricia Travaline on February 14, 2018 for a live discussion of the most interesting research findings. Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. Creativity Needs Discipline.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

6sense

SEPTEMBER 10, 2021

Digital experience is a group effort , which is why as the CMO of Acquia, I’ve often adopted developer techniques and strategic workflows in my team’s processes. This global event was a great display of brainstorming and creativity, as well as an amazing opportunity for me to get inspiration for Acquia’s own ABM efforts.

Account Based Marketing 62

Account Based Marketing Paid Search Agency ABM Planning 62

Content Standard

JANUARY 21, 2016

Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” And we let the content team focus on creativity versus asking them to talk about the business. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” And we let the content team focus on creativity versus asking them to talk about the business. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. In that ideal world, they’d grasp how the best practices and pragmatism of marketing can complement great reporting and storytelling. ” (I’m a little egotistical.).

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Marketing Insider Group

JULY 15, 2014

Their response is to get back to what they do best: creativity and design. Agencies are tapping into their core and becoming storytelling masters. So it all comes back to storytelling. What about the CMO of 2020? They are leading their clients to think in bold, new, and more human ways. Once Upon A Time. Strategy'

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies Paid Search Agency Storytelling 100

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

B2BMarketing.net

NOVEMBER 6, 2023

Additionally, they stressed that Ai will have an impact on creativity, productivity and efficiency, but there needs to be ethical considerations with all these technological advancements. Renaye also highlighted the importance of creative thinking and providing space for team members to pursue their interests.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Contently

AUGUST 21, 2019

We’re told we need to be masters of analytics, incredible writers, top-notch videographers, quirky creatives that can manage a team of 10 and get the board on your side (all others need not apply). I’d done a decent job of it so far, aided by the fact that I wrote a book about the art and science of storytelling.

Storytelling 129

Storytelling Work Management Marketing & Strategy Training 129

Seismic

MARCH 8, 2019

6) Considering new ideas and embracing creativity. Those ideas that lean more on the side of creativity will help break through the noise of content overload. Creativity lends itself to innovative thinking, effective problem solving, out-of-the-box ideas, and fresh strategies. 10) Storytelling.

Planning 94

Planning Effectiveness Lead Ranking Lead Scoring 94

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Crimson Marketing

FEBRUARY 9, 2015

“Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” Storytelling with Digital and Marketing Technology. And of course, simplicity can’t come at the expense of great creative output.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. At the helm of this data-driven marketing initiative is the CMO. 3) Be a Storyteller and a Storymaker.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Hubspot

JUNE 25, 2014

Storytelling: It’s more than just a buzzword now. The Content Strategist declared storytelling the most important job skill of the next five years. But unlike most skills, storytelling isn’t so easy to spot unless you know what to look for. 7 Signs of Strong Storytelling Skills. 2) Resonance. 3) Reflexes.

Storytelling 28

Storytelling Advertising Agencies Multi-Channel Paid Search Agency 28

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Throwing up ads and compelling creatives just isn’t the same as connecting to your customers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. what is the message?)

Skype 130

Skype Social Media Work Management Storytelling 130