Content Standard

SEPTEMBER 6, 2017

In truth, I was excited for GE CMO Linda Boff’s keynote before I’d even begun my research. Second, because they thoughtfully exploit their treasure trove of proprietary data—gleaned from thousands upon thousands of job seekers—to anchor their storytelling. ” In summary: We can’t wait.

Content Marketing 81

Content Marketing Top of Funnel Brand Identity Branding 81

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Storytelling through content marketing, blogs, social media & more. BillyMitchell1 – Billy Mitchell – I’m a Marketing Agency partner and Senior Creative Director at MLT Creative in Atlanta, GA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. Steve asked James about how he thinks about creativity and storytelling, to which James replied that his methodology is less about the individual outputs (the video, the sketch, etc.)

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Atomic Reach

JANUARY 3, 2019

Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

LeanData

DECEMBER 18, 2015

It’s where creative people got to make pretty commercials and stuff like that. In Silicon Valley’s technology startup ecosystem, “grow as fast as possible” has become far more fashionable than actual profits. How Storytelling Makes Data More Powerful. Now it’s all about understanding and measuring data.”. Arts and Crafts.

Marketing Attribution 53

Marketing Attribution Marketing Budget Startups Budget Programs 53

Single Grain

FEBRUARY 14, 2020

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. To help inspire you, we've rounded up ten of the best examples of promotional campaign videos that your startup can learn from.

Startups 141

Startups Promotion Video Marketing Campaigns 141

chiefmartech

JUNE 23, 2016

I joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. I think this is where Xerox is taking a creative and strategic approach. Oh, and don’t take anything martech vendors tell you at face value. Thanks, Duane!

Work Management 70

Work Management Marketing Automation Services Marketing Management Lead Ranking 70

LeanData

DECEMBER 18, 2015

It’s where creative people got to make pretty commercials and stuff like that. In Silicon Valley’s technology startup ecosystem, “grow as fast as possible” has become far more fashionable than actual profits. How Storytelling Makes Data More Powerful. Now it’s all about understanding and measuring data.”. Arts and Crafts.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

It’s where creative people got to make pretty commercials and stuff like that. In Silicon Valley’s technology startup ecosystem, “grow as fast as possible” has become far more fashionable than actual profits. How Storytelling Makes Data More Powerful. Now it’s all about understanding and measuring data.”. Arts and Crafts.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

It’s where creative people got to make pretty commercials and stuff like that. In Silicon Valley’s technology startup ecosystem, “grow as fast as possible” has become far more fashionable than actual profits. How Storytelling Makes Data More Powerful. Now it’s all about understanding and measuring data.”. Arts and Crafts.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

QuanticMind

JULY 11, 2017

I think it will put a greater emphasis on data storytellers vs. data scientists. This will, in theory, free up marketers’ time to be more creative and focus on big tasks. Every week, on the VB Engage podcast , we encounter new startups that use AI & machine learning to automate various tasks. Robots led by people.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Hubspot

JANUARY 14, 2015

1) Aaron Goldman , CMO at Kenshoo. 4) John Bigay , CMO at Backupify. 5) Mary Modahl , CMO at American Well. 5) Mary Modahl , CMO at American Well. But I also gained an appreciation for storytelling. 7) Jascha Kaykas-Wolff , CMO at BitTorrent. 8) Brian Kenny , CMO at Harvard Business School.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. If you want a hard, honest look and the ups and downs of startup life complete with some good-natured humor, you’ll want to check it out. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Directive Agency

MARCH 7, 2019

Creative strategist and international keynote speaker, Melanie Deziel, has excelled as one of the world’s leading experts in native advertising and strategy. As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Melanie Deziel.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Contently

APRIL 26, 2017

Whenever managers ask me for advice about filling these roles, I usually have to explain that, no, I can’t help them poach from Contently’s network of 100,000 freelance creatives. There are too many great storytellers looking for work to settle for mediocrity. Here are the five rules I preach every time.

Rules 165

Rules Top of Funnel Content Marketing Planning 165

Brandpoint

JUNE 7, 2018

Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. ” Forbes CMO Summit. Host: Startup Socials.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. We hired a lot of media, took a lot of people who were previously storytellers, turned them into marketers,” said David Beebe, Marriott’s vice president of global creative. “It’s

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. At Skyword, we never felt that pressure because our CMO has always been an invested and active contributor to our content program.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. At Skyword, we never felt that pressure because our CMO has always been an invested and active contributor to our content program.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Content Standard

AUGUST 26, 2015

I’ve been so focused on becoming a better writer lately that I spent about 30 minutes over lunch thinking of the most creative way to start this post. These stories create impressive destinations for brands and leverage The Times ‘ storytelling capabilities to woo readers and viewers.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

nDash

JUNE 13, 2022

Further adding to those challenges are the ever-evolving changes in buying trends, especially if you’re running a startup. In an interview, Andy Krainak, Brand Director of Gary Vaynerchuck , explains, “The hardest thing is coming up with something new every day; it takes a certain type of creativity.”

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

accelerate agency

FEBRUARY 26, 2023

It works with VC-backed startups as well as big brands, and specializes in growth hacking to help you achieve rapid growth. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It works with VC-backed startups as well as big brands, and specializes in growth hacking to help you achieve rapid growth. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It works with VC-backed startups as well as big brands, and specializes in growth hacking to help you achieve rapid growth. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

DECEMBER 22, 2016

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Feldman Creative. Berry Feldman, the owner of Feldman Creative, is just that, amazingly creative. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Duct Tape Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. The Content Marketing Editor (Storyteller + Strategist). But, there’s also a lot you can do with a small budget, even as a tiny startup. image source. Cisco has been pushing content for years.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. Um, but I feel like that was really like when I think I became one of those kids that I was clearly the creative and not the mathematician. And this is just a book of creative, uh, exercises. Anna Grimes. Transcript. Hi, I'm Mark Whitlock.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Single Grain

SEPTEMBER 3, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What I Learned Rescuing Our Startup from Death.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

LeadSquared

JUNE 10, 2016

Also, if you can get C-suite executives (CEO, CMO, COO etc.) They make some fabulous videos as far as storytelling is concerned. Try to make your content as creative as possible. For an established brand, content marketing helps engage the existing audience, if you use storytelling well. Startup Marketing.

Paid Content 52

Paid Content Webinar Metrics FAQ Online Marketing 52