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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

Identify, build, or refine your campaign's landing pages. Attaching un-engaging landing pages -- or a homepage that generates no leads -- to the campaign. You use a template! PPC Plan Template. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101
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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ). Give your landing pages some TLC.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Even thumbnails are selected by a neural network based on predicted clickthrough. When it comes to delivering more conversions from your landing pages, A/B testing is still very effective. But running tests also demands time, traffic, and expertise that marketers don’t always have. What can you do? It’s the visitor.’

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

of donating to Consumer Reports, we will increase the overall perceived value of donating, leading to higher clickthrough. The data points used to calculate this were email list size, baseline clickthrough rate, and minimum relative difference that we are aiming to detect,” says Jordan Baker, Data Manager for MECLABS Institute.

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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. On your website, add social share buttons to your content so readers can share to their networks and bring in traffic for you. Custom Forms. RafflePress.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Roughly 60% of marketers still struggle with creating engaging content, even when including many of the components above -- and the problem goes well beyond just the traffic a piece of content is getting. Source: CMI.

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How to Audit Your Website for Improved SEO and Conversions

Hubspot

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Website Performance Assessment.

SEO 101