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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. It’s like being in conversation with a trusted authority.”

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too. The report also found that e-mail continues to have a high response rate too.

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6 Email marketing templates that drive results

Sprout Social

Increasing attendance rate for promoted events. Then track the open and click-through rates to see which emails generate ROI. click-thru rate. If the initial post doesn’t do the trick, they have four additional opportunities for subscribers to click. “My cold list open rate is around 25%.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” Banner ads?

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Narrow the message to increase your response: Why more specific works

Heinz Marketing

If you are enamored with the “marketing of more” – more clicks, more traffic, more shares – then throwing your net as wide as possible might sound like a great idea. A more specific message will increase your response rate with a more specific audience. Yes, three takes more work than one.

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What’s Old Is New Again: How Digital and Physical Marketing Builds Integrated Customer Pathways

Content Standard

It’s why many brands continue to publish actual magazines. Take the ASOS magazine for example; a physical magazine which claims to be the UK’s most widely-read quarterly fashion magazine, it has a circulation of more than 450,000. And, of course, by going to the ASOS website, you can “ shop the magazine.”

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Lead Generation: A Watched Pot Never Boils

ViewPoint

In the last blog we talked about qualified rates. This time we are going to talk about managing the “No Responserate and the importance of having patience when it comes to working prospects—including resting them and then recycling re-segmented prospects to improve overall results.