ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Zoominfo

MAY 20, 2021

Stage 1: New Subscribers At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Hubspot

MARCH 20, 2019

Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line.

CTR 78

CTR Email Marketing Open Rate Click Rate 78

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. 22% go to the company website through an alternate route.

Product 65

Product Ad Building CTR Allocation 65

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Open Rate: Email opens are primarily influenced by subject lines. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

Optinmonster

JUNE 14, 2024

Email open rates , click-through rates (CTR ), and other conversion rates are calculated as a percentage of the total number of emails sent. This improves your open and CTR percentages. When you remove contacts that never open your emails, you’ll see your metrics improve, too.

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. It encourages readers to click through and see what other people are talking about.

Curation 82

Curation Click Rate Content Open Rate 82

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Promote them on your website and social media. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Promote them on your website and social media. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Sharpspring

MAY 26, 2020

Delivery Rate. Your delivery rate refers to the percentage of emails that were successfully delivered to contacts in your list. Email bounce rate is the direct opposite of delivery rate, effectively measuring the same thing — how many contacts in your list are actually getting your emails? Click-Through Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Churn rate. Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

DECEMBER 10, 2021

Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help.

Webinar Metrics 82

Webinar Metrics Privacy Protection Privacy Open Rate 82

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. With those lists, you can then take a look at engagement metrics that go beyond email opens, like: Email clicks.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sharpspring

OCTOBER 20, 2020

Whether it’s visitors to your website, social media page views or landing page traffic , this is the simplest metric to see how many eyes are on your content. 2 Open Rate. Seeing how many people actually open your emails is critical to ensuring you’re taking full advantage of this key channel. 3 Click-Through Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

SmarkLabs

JUNE 12, 2023

From email and social media to your website’s live chat, marketing automation platforms can integrate various channels. From the moment a prospective customer lands on your website, possibly attracted by an email campaign or a well-crafted landing page, their interaction is tracked in real-time.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Oktopost

NOVEMBER 28, 2022

Website engagement. These interactions can take place across various channels, including social media, email, video, company website, and many more. Churn rate: This measures the percentage of customers who stop doing business with a company over a given period. Website Engagement. Quick Jump Links. Content engagement.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Vidyard

MARCH 15, 2021

PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Amnesty International Earns an 83% Click-Through Rate 7.4 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Where to Use Personalized Videos 4.1

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Biznology

JANUARY 17, 2019

Click-through rates (CTR) and open rates are important, but they aren’t enough. CTRs can tell you more, as well. You should be tracking what action is taken after the initial click. With the top line being the number of subscribers on your list and the bottom line being conversion rate.).

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

ClearVoice

JANUARY 8, 2024

Some examples: Google Analytics: Tracks website traffic and user behavior. Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Heinz Marketing

MAY 8, 2020

Your ads must be appropriately tagged to track them separately from other website traffic. To begin, I start by creating an excel spreadsheet listing each channel separately and recording impressions, clicks, click-through rate, number of leads generated, conversion rate, ad spend, and cost per lead.

Marketing Qualified Leads 95

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 95

Sharpspring

SEPTEMBER 26, 2019

Email delivery rate. Yet, there is no chance of the email being opened, let alone read, if it doesn’t reach the prospect’s inbox. And that’s why email delivery rate is a critical metric to follow. . And that’s why email delivery rate is a critical metric to follow. . Read on and note them down.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Front-end metrics , such as click-through-rate (CTR) and engagement ratio, tell you if your content is relatable enough to inspire action by your target audience. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. Across industries, the rate varies from 32:1 for media, publishing, events, sports, and entertainment all the way to 45:1 for retail, eCommerce, and consumer goods. Email Marketing ROI Statistics. Track Your Performance.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Hubspot

FEBRUARY 14, 2024

click-through. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. They would click, they would engage.” Focusing on pain points in your messaging is going to help you tap into the emotion of the prospect and increase reply rates,” Colgan says. 13% reply rates. 11.30% click rate.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Hubspot

MAY 26, 2021

In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. You should be able to track key email metrics , such as: Open rate. Unique clicks. Click-to-open rate (CTOR). Clickthrough rate (CTR).

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Hubspot

JUNE 8, 2023

Increasing CTR on Marketing Emails If you’re not sending email marketing campaigns with an A/B split test on subject lines, you’re missing out. Use the power to increase your open and click-through rates. Your email will still sound like it’s from you, as the assistant will use your initial email as a starting point.

Marketing AI 70

Marketing AI Tools Work Management Marketing Management 70

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. However, Apple’s changes will not affect metrics that demonstrate active engagement, such as clicks and post-click conversions.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71