The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Unbounce

MARCH 1, 2022

That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. This information helps you decide which pages they find relevant and others maybe not so much. What Is Click Tracking?

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Salesforce Marketing Cloud

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? For example, when a shopper visits a product listing page , you want them to add items to their cart.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Unbounce

JULY 21, 2020

In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

SmartBug Media

JULY 13, 2023

This is where conversion rate optimization comes in. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. After all, this is the bread and butter of your business.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? New to landing pages?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. After what feels like a long time, but was probably just a few seconds, we give up and click away. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. million conversions. It’s no easy task. Whaaaat?!”).

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. CRO analyzes data from user behavior, such as heat maps, click-through rates, bounce rates, and conversion funnels, to identify areas of improvement.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Why Your PPC Ad Needs a Dedicated Landing Page.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate?

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

FunnelEnvy

AUGUST 8, 2022

Successful personalization can have a significant positive impact on conversion rate and client satisfaction. According to HubSpot , addressing concerns on a landing page can increase conversions by as much as 80%. Click To Tweet. Get Input From Users.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

DivvyHQ

AUGUST 23, 2023

For many companies, the blog is designed to educate, inform, or entertain. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points. What's the purpose of your blog content?

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Increase click-through rate. Send users to pages that match their search intent. Build a valuable email list.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

JULY 22, 2020

So, your prospect clicks your ad with the intent to buy. In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. What Is a Facebook Landing Page? Years ago, Facebook offered landing pages within their own platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? To help you out, we’re going to cover 11 concrete strategies for increasing your mobile conversions. Before we do, though, let’s get clear on what mobile conversion rate optimization is and why it matters.

Conversion Rate 133

Conversion Rate Conversion SMS Mobile Marketing 133

ClearVoice

MARCH 5, 2021

What is a conversion rate? A conversion rate means the rate at which website visitors are completing a specific action on your website. That action, or “conversion,” is set by the website owner. A good conversion rate is based on your industry, website, and bottom line. percent.

Conversion Rate 64

Conversion Rate Conversion Landing Pages PPC 64

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend. Define user personas.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. Get feedback on designs. The hard part?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? Let’s explore how you can apply them to your landing pages.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

The Lead Agency

MARCH 21, 2019

A/B testing is the most popular form of Conversion Rate Optimisation, with 56% of marketers using this method. The key to maximising your landing page conversion performance is streamlining. Your Call to Action button is one of the most important parts on your landing page for generating conversions.

Landing Pages 48

Landing Pages Conversion Rate Conversion Click Rate 48

Unbounce

OCTOBER 24, 2019

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including: Why isn’t my ecommerce website selling? What’s an ecommerce landing page?

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Hubspot

MAY 25, 2020

It's like when a visitor is on your website and there are too many places to look or there's a confusing design. As a marketer, it's important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren't converting on your site. Use a CRO planner.

Conversion Rate 101

Conversion Rate Conversion Effectiveness Top of Funnel 101

NuSpark Consulting

JANUARY 12, 2012

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization.

Landing Pages 100

Landing Pages Conversion Rate Conversion Reachforce 100

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Persuade to click; persuade to engage; persuade to call; persuade to sign-up; persuade to add-to-cart. Optimizing Website & Landing Page Conversions for Lead Generation was written. Landing Page Optimization.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100