article thumbnail

Brand Safety and Contextual Advertising: 4 Key Considerations

Digilant

For instance, if you’re selling to new parents, you would want your ad to be placed next to an article written for first-time moms and dads. Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos. Craft your own “brand safety” definition.

article thumbnail

4 Strategies to Protect Your Brand Through Advanced Contextual Advertising

Digilant

For instance, if you’re selling to new parents, you would want your ad to be placed next to an article written for first-time moms and dads. Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos. Craft your own “brand safety” definition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

article thumbnail

How marketers can take control of their data stack

ClickZ

APIs, including Google Ads, Facebook, and other massive systems, are not perfect. Also, defining proper quality control rules that are very specific to each source requires an intimate understanding of the data and what it can be reasonably compared with. Campaign taxonomy. A holistic cross-channel framework is a necessity.

article thumbnail

The Ins and Outs of Writing Long-Form Content

Hubspot

Let's add a definition to the term, first. For instance, you can offer short-form content to provide a simple definition or explain a product in small portions. Getting Started with Google Remarketing Ads by Mailchimp. This post is a guide to navigating setting up Google Remarketing Ads. Image Source. Image Source.

article thumbnail

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. The system won’t create new ads by itself but will test alternatives designed by the user and will automatically deploy the winner. It doesn’t write copy but does analyze the copy you give it.

article thumbnail

CBD Marketing 101: What You Should Consider When Building Your Brand

Brandpoint

While these two plants are closely related , they are classified differently under law, and understanding the difference is crucial to using and marketing CBD legally. The rules and risks of advertising your CBD business. Google is said to be testing ads from the hemp industry on its platform as well.