Brand Safety and Contextual Advertising: 4 Key Considerations
Digilant
AUGUST 16, 2022
For instance, if you’re selling to new parents, you would want your ad to be placed next to an article written for first-time moms and dads. Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos. Craft your own “brand safety” definition.
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