SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Existing seller practices and even some marketing channels are not performing at the anticipated level. First, let’s understand where the change is and how this impacting both B2B consumers and vendors.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Existing seller practices and even some marketing channels are not performing at the anticipated level. First, let’s understand where the change is and how this impacting both B2B consumers and vendors.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Don’t waste your customer’s time or make it hard for them to complete a purchase. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Are they showing us our “must-have” features?

Marketing Management 98

Marketing Management Vendors Analytics Ideal Customer Profiles 98

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. Data from all channels, including in-store interactions and phone calls, as well as from all business units.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Martech

JULY 27, 2023

It connects customers to the product they want to research or purchase using only the lens on their mobile phone. Tech vendors are finding more and more ways to link ecommerce experiences with brick-and-mortar interactions. It’s a win for the retailer, brand, and consumer alike.” No need for QR codes. Get MarTech! In your inbox.

Advertising Channels 96

Advertising Channels Work Management eCommerce Paid Search Agency 96

Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. Others are building upon expertise in other channels, such as call analytics or customer intelligence, by evolving through development or acquisitions. Cross-channel data. This includes data from call centers, chatbots, in-store interactions and more.

Work Management 95

Work Management Enterprise Management Marketing Management Touchpoints 95

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases. Get MarTech!

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. What makes millennials different?

Purchase 50

Purchase Work Management Marketing Management B2B 50

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms? Proprietary identity graph.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

Customer Experience Matrix

NOVEMBER 3, 2018

The delivery layer holds both systems that send outbound messages such as email and advertising and interactive systems such as Web sites and call centers. This variety of CDPs also addresses another question that some find perplexing: why one company might purchase more than one CDP. Adobe Experience Cloud also fits in here.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Webbiquity

MAY 4, 2020

It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Omnisend focuses on bringing your different channels to one place, including email marketing. Look into the tools that each level provides and make a purchase based on your business’ needs.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. It’s clear: Buyers want a self-service purchasing option.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 90

Enterprise Management Marketing Management Vendors RFP 90

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. It should be your buyers.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

Enterprise Management 112

Enterprise Management Work Management Marketing Management Vendors 112

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. They expect to do business through digital channels. They are the firm’s digital-channel experts.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

JANUARY 17, 2024

“As someone working for an AI company, we know that consumers are moving so rapidly through all their channels and devices, so you need real-time data and information. Did they go to another part of our ecosystem and then make a purchase?” But there are new forms of contextual advertising out there.

Advertising Agencies 138

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 138

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. What the tools do.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Now, brands are responsible for delivering messages of value across multiple platforms, devices and channels.

Marketing Management 126

Marketing Management Personalization Touchpoints Word of Mouth 126

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Marketing Attribution 112

Marketing Attribution Work Management Marketing Management Vendors 112

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 113

Work Management Marketing Management Analytics Tools 113

Martech

APRIL 28, 2022

Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Webbiquity

MARCH 30, 2021

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. With personal interactions off limits during the pandemic, digital platforms became the primary mode of communication.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Binary Demand

FEBRUARY 23, 2024

reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value. 67% of the buyer journey happens on digital channels. 32% note that targeted ads positively influence their view of vendors.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

Martech

MAY 12, 2023

Thus, it doesn’t hurt to pay attention to all the various tactics and channels our counterparts employ to persuade us to purchase their goods or services. When you find yourselves in such a situation, remember how your interaction with them proceeds. Look for opportunities to test things out.

Work Management 128

Work Management Marketing Management SWOT SMS 128

SalesGrape

OCTOBER 11, 2023

Here are some key trends that have emerged in telemarketing for B2B marketing: Data-Driven Approach Gone are the days when telemarketers relied solely on cold calling lists purchased from third-party vendors. It helps track interactions with prospects, store relevant notes about each conversation, and streamline follow-up activities.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. In contrast, where the first touch channel is social, the journey is much longer than average (217%); it’s the same when paid media is the first touch (155%). ” Why we care.

Ideal Customer Profiles 111

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 111

chiefmartech

JANUARY 10, 2022

For consumers, online purchasing became the preferred — and at times the only — channel for nearly every category of spending. The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. Underperformers ranked it last, at 24%.).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data. How important is personalization in content marketing?

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Understanding how consumers interact with sponsored posts on social media and which links they follow. Membership programs compel consumers to make more online purchases.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech

JANUARY 20, 2022

Here are three practical strategies to help marketers craft more impactful customer journeys across all channels. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Source: Tom Hannigan. Click here to download!

Ideal Customer Profiles 128

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 128