Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve.

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seo.co

MAY 31, 2023

If you’re already working with a search engine optimization (SEO) consulting firm and you’re thrilled with the results, it would never occur to you to read an article like this. You’re just not sure if it’s really time to hire or fire an SEO consultant. You’re looking for a sanity check.

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Consulting Paid Content Work Management Marketing Management 97

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The assertion stands strong: are SEO consultant services worth it?

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Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If What are current and emerging use cases for DCRs? Register and watch The MarTech Conference here. Get MarTech!

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Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. Research, marketing strategy and use case development are all part of Slalom’s services. Have use cases ready for a smooth transition.

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Consulting Enterprise Management Marketing Management Advertising Agencies 110

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?"

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Sprout Social

FEBRUARY 28, 2024

With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company. The post The case for better social media technology in 2024 appeared first on Sprout Social.

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Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

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Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

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NuSpark Consulting

MARCH 20, 2019

Assuming you realize the importance and value of marketing, if you can’t do it personally, you’re left with one of two fundamental options: Outsourcing to a marketing consultant or agency, or. Benefits of Hiring a Marketing Consultant. Whatever the semantics, there’s a strong case for taking this route. #1:

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Paid Search Agency Paid Content Consulting Work Management 133

Schubert B2B

JUNE 22, 2023

When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. After you have defined your goal and budget, set a deadline, and come up with a list of potential candidates, schedule a consultation call or meeting with each one of them.

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ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

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Paid Content Top of Funnel Work Management Marketing Management 92

GrowPowerful

OCTOBER 18, 2022

As the lines between Fractional CMOs and marketing consultants continue to blur, it can be somewhat difficult to pinpoint exactly where one ends and the other begins. During our podcast, GROW Powerful’s Managing Partner, Brett Schklar , walks you through a few of the ways in which the Fractional CMO route differs from consulting engagements.

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ClickZ

OCTOBER 23, 2020

A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years. The above data also shows the top three use cases for customer acquisition by the rate of current adoption.

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Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. CB: CEO & Founder of the Association of Corporate Executive Coaches; CEO of Courage Consulting.

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B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? It doesn’t need to be short-term either.

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Martech

DECEMBER 16, 2021

Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. To make things easier, the CDP Institute offers a free online use case builder that leads users through the use case development process. Many use cases have simple requirements. Averages were 5.2

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Hubspot

OCTOBER 25, 2021

Consulting is never structured arbitrarily. You don't see many clients give their consultants carte blanche, a blank check, no timeline, vague goals, and the flexibility to spill company secrets to whoever they feel like. Clients and consultants can't work on different wavelengths. Let's jump in. Confidentiality Agreement.

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Consulting Copyright Sample Efficiency 55

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. Finally, if you need specialized help building an immersive strategy, experienced consultants are just waiting to roll up their sleeves.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

Conductor

APRIL 1, 2021

Introducing Consulting By Conductor. That’s why we offer a level of service that stands out from the rest with Consulting by Conductor. Consulting by Conductor offers bespoke projects to help you execute new campaigns and tackle strategic challenges –– from discovery to optimization to measurement.

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Work Management Consulting Marketing Management Organization 59

MarketJoy

AUGUST 10, 2020

How MarketJoy is helping a Consulting Company that specializes in Equal Employment Opportunity (EEO), litigation support, personnel testing software development, and Affirmative Action Plan (AAP) outsourcing. The post Success Story | Consulting Company appeared first on MarketJoy.

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Consulting Companies Software Case Study 52

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability. Get access here.

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Work Management Marketing Management Consulting Peer-to-peer 66

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

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Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Go Beyond SEO

AUGUST 11, 2017

We’ve all seen it online or heard it in an ad…”call today for a free consultation” Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. In the marketing world a ‘free consultation’ is called a call-to-action (CTA).

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Consulting Lead Scoring Lead Ranking Landing Pages 74

Hubspot

OCTOBER 6, 2021

Either way, you might have heard the term "independent consultant" kicked around and wondered whether or not this career move is for you. Independent consultants can work in any field, using their backgrounds and considerable know-how to shed light on any gaps or deficiencies in a company's operations.

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MarketJoy

AUGUST 10, 2020

How MarketJoy is helping a Consulting Company that specializes in Equal Employment Opportunity (EEO), litigation support, personnel testing software development, and Affirmative Action Plan (AAP) outsourcing. The post Success Story For A Consulting Company appeared first on MarketJoy.

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Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. Set up a quick consultation , and I’ll send you a free PDF version of my books. Some of the world’s most iconic brands have done the same.

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The Forward Observer

MARCH 1, 2024

About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder. About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

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Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Go Beyond SEO

AUGUST 11, 2017

We’ve all seen it online or heard it in an ad…”call today for a free consultation” Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. In the marketing world a ‘free consultation’ is called a call-to-action (CTA).

Consulting 60

Consulting Lead Scoring Lead Ranking Landing Pages 60

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If any of these sound familiar, you’ve most likely found a strong use case to automate content using LiveDocs! What are some common LiveDocs use cases?

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Work Management Marketing Management Top of Funnel Case Studies 52

Hubspot

JULY 22, 2020

Working as a consultant can be a tricky, uncertain game at points. Of all the pricing methods a consultant can operate by, there's one that provides that kind of professional serenity better than any other — implementing a consulting retainer. Retainers offer an element of security to consultants' financial wellbeing.

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Contify

MAY 6, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its Market and Competitive Intelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients. Read the case study here.

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Consulting Marketing & Strategy Work Management Business 52

Heinz Marketing

DECEMBER 23, 2017

Having a successful career in consulting requires sustained motivation. A sensible first step towards a consulting-career would be to understand whether you have what it takes to excel in consulting. Here is a list of six skills that will make a difference in your consulting career and ensure your long-term success.

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Hubspot

DECEMBER 21, 2017

What is consultative selling? Consultative selling is an approach that focuses on creating value and trust with the prospect and exploring their needs before offering a solution. The answer is a consultative approach. Consultative selling fits the inside sales model hand in glove. Consultative selling tips.

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Consulting Marketing & Strategy Knowledge Base Differentiation 87