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Better reporting can improve email performance

Martech

When everyone understands this value, you can more easily build a business case for sustained or additional funding. That doesn’t give you much time to study your numbers, to think about what they mean in the long run, or how you could use them to improve or expand your email program. Marketers struggle with reporting.

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6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. Sometimes, a survey will offer the broad range of insights that can put you in the right direction.

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The Definition of Market Research in 100 Words or Less

Hubspot

To give you an idea of how extensive market research can get, consider that it can either be qualitative or quantitative in nature -- depending on the studies you conduct and what you're trying to learn about your industry. A survey could cater to people who've downloaded content from your website or interacted with a member of your business.

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How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Moz

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families. Take the Survey.

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5 ways to use market research to drive your content

Integrated B2B

Reporter Nick Clunn recently wrote an article based on a little-noticed study that showed many school districts didn’t adequately protect student information. His article took a cumbersome study published by Fordham University’s Center on Law and Information Policy and turned it into an easily readable and interesting piece.

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A guide for finding product-market fit

Lenny's Newsletter

Though there’s no formula for finding PMF, you can significantly increase your odds, and save yourself a lot of time and heartache, by studying the lessons of those who’ve made it. But in this case, they were literally using the product and they’re running into issues, and so they were super-likely to pick up.

CPO 145
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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Case Study: Boloco's Boloco Card. Case Study: Virgin Atlantic Flying Club. Case Study: Amazon Prime.

Loyalty 74