Directive Agency

FEBRUARY 25, 2019

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! . Why is Search Intent the Key to Successful PPC Campaigns? .

PPC 67

PPC Intent Campaigns CPC 67

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. If you invest in ads, nailing your PPC landing page best practices is essential! A common desired conversion is to capture email addresses for email marketing. Demo the Power. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. PPC) pay-per-click advertising is the perfect way to do it. (PPC) PPC) pay-per-click advertising is the perfect way to do it. Case Studies.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Let’s face it.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Charging Based on Performance.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Charging Based on Performance.

PPC 40

PPC Paid Search Agency Pricing Price 40

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. PPC) pay-per-click advertising is the perfect way to do it. (PPC) PPC) pay-per-click advertising is the perfect way to do it. Case Studies.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. Integrate sales and marketing to activate your leads and generate sales. Integrate sales and marketing to activate your leads and generate sales. But where do you start? Lead generation tactics that improve activation.

Activities 72

Activities Search Marketing Work Management Planning 72

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. “Can you drive more leads at a lower cost?”. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

LeadSquared

NOVEMBER 4, 2020

Amidst the unforeseen challenges and volatile market, the safest bet is being human-centric in all your marketing and sales efforts. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals. How has the 2020-21 pandemic affected enterprise marketing?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

The Point

OCTOBER 14, 2009

A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. a case study to the more advanced prospect looking for real-world examples of how other companies are using the technology. *

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Only B2B

DECEMBER 1, 2021

Are your leads ready for market? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Lead Scoring And MQLs.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. Content Marketing Institute , 2020). 1 Personalization.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Brandpoint

APRIL 3, 2019

Is the marketing funnel obsolete? While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. What is the marketing flywheel? Attract phase tactics include: Blog posts and content marketing. The Attract Phase.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

SnapApp

JULY 23, 2019

Marketers have access to more strategies and technologies than ever before. There’s no shortage of new tactics that promise to be the golden ticket to great leads, like ABM or conversational marketing. Not to mention, investing in a chat tool or hiring an agency to run your ABM campaigns can drain your marketing dollars, fast.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

KoMarketing Associates

SEPTEMBER 11, 2018

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. It showed me that SEOs are marketers and as such, we have to think about the customer and what it is they want. Go Multi-Channel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Metadata

MAY 11, 2021

LinkedIn Conversation Ads create a conversational experience for B2B marketers to “choose your own path.” Our VP of Marketing, Jason Widup, started to experiment with LinkedIn Conversation Ads. Our campaign delivered 230 % more demos in a month with 60% less budget using $100 DoorDash gift cards to spark engagement.

Paid Search Agency 52

Paid Search Agency Conversion Ads Product 52

Velocity Partners

JULY 5, 2023

Why is no-one signing up for a demo?” “We Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. That’s because marketers don’t put clicks in context.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. Marketing specialists have a 19.8%

Account Based Marketing 96

Account Based Marketing ABM Paid Content Cost 96

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Outgrow

FEBRUARY 25, 2021

Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. Pre-Launch Marketing. The best part? It’s free of cost!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan? Inform Your Content Marketing.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Hubspot

AUGUST 11, 2019

Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, I’ve rounded up some strategies for helping you bring in new B2B leads. Strategic Account Director Jack Matsen saw a 38% increase in demos booked within six months of implementing a lead bot. Work with Marketing.

B2B Sales 72

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 72

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

QuanticMind

NOVEMBER 8, 2018

How Windstar Cruises Saved 700k in PPC Spend and Increased Campaign ROI. Windstar Cruises, which boasts six different ships across 300 ports and 80 countries, knew that while its customer experience was top notch, it’s market share could improve. Meet Director of Digital Marketing and CRM Victor Hernandez. Don’t believe us?

Marketing AI 40

Marketing AI Paid Search Agency Advertising Agencies SEM 40

Metadata

JANUARY 25, 2023

This abundance of choice is what makes B2B so powerful; marketers with any problem, use case, or budget can find a solution right for them. Solution-aware: Buyers become aware of the solutions that exist in the market. In many cases, that brings thousands of options into their orbit.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107