Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Sword and the Script | B2B

APRIL 23, 2024

Years ago, when I was studying for an MBA, the company 3M was a case study here. If you enjoyed this post, you might also like: The type of content B2B buyers say helps vendors win deals [study] The post 3 marketing motions successful B2B software companies do differently than peers appeared first on Sword and the Script.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Allocadia

MARCH 31, 2019

“We got to help decide how the tool was built to meet our specific needs,” says one team member, “We definitely feel like it was a partnership – and I can say that is something we look for in the vendors we work with.”. When the CMO wants to know how much of the media team’s money is committed, a report can be generated quickly in Allocadia.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

JUNE 6, 2013

CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. Via iMedia Connection. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Business Brainz

FEBRUARY 5, 2022

If the sales team are targeting the CFO or the CMO of an enterprise account , they will have to dig deeper to learn about their priorities both at a business as well as operational level. Case studies to understand previous partnerships, target account’s long-term priorities and possible areas of alliance. What was the outcome?

Planning 52

Planning Ad Building SWOT Case Study 52

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. Honest – Buyers are navigating the sales process with several vendors, products, and pricing models, yet only 30% of buyers felt that sellers were transparent about pricing.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

PathFactory

APRIL 3, 2019

The more we can relate to the content, the more value we can find in the technology or vendor being researched. As we move through our buying journey and near the decision phase, content related to the business case, operational/resource considerations, and time to realize value provide the largest amount of value.”. “As

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Leadspace

JUNE 26, 2017

Related: 5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor. A persona model, by contrast, measures the resemblance or “fit” to a defined persona (for example, “demand gen marketer”, “CMO”, “CFO”, “sales ops”, etc).

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

BenchmarkONE

SEPTEMBER 27, 2018

Find a mix of vendor blogs, personal blogs, and media publications in our roundup. Recommended reading: If you’re interested in how automation can save you time, read one of Zapier’s case studies — from this designer who saved half a day per week with automation, to this small team that now saves two hours per day.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Aberdeen

DECEMBER 20, 2018

case study’, ‘example’, ‘best practice’, etc.). Late Stage Words – words that indicate the buyer is choosing between vendors (i.e., price’, ‘vendor’, ‘consulting’, ‘WorkStride’, ‘LifeDojo’, etc.). Review Sites – sites that vendors pay to register on for exposure among category vendors (i.e., Signal Sources.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Walker Sands

AUGUST 1, 2022

Based on what you’ve said, it doesn’t seem like you need a CEO or a CMO source, but is that true? We’d want to talk to CMOs and SVPs of marketing at brands, and even at publishers, because they have something to sell. But salespeople and CMOs at tech vendors and publishers play a different role.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Influitive

JULY 17, 2014

Find out what experiences they have had with the technology, how easily it integrated with their existing systems and whether the vendor offers good support. Check out these case studies about B2B marketers who have achieved incredible ROI from innovative marketing technologies. Set goals for each of your investments.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Marketing Automation Services 113

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Forward Marketing Summit Sydney. Social Media Marketing World. March 1 – 3, San Diego, CA.

Conference 57

Conference Marketing AI Work Management Marketing Management 57

DealSignal

FEBRUARY 28, 2018

This stage encourages demand gen marketers to take advantage of powerful new martech tools for social listening and determining intent, from vendors such as The Big Willow , which can help marketing and sales teams catch people earlier in the buying cycle. Case study: TAM analysis in action. Read the full case study.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

6sense

DECEMBER 10, 2021

We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing. How well can vendors really do this?

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

chiefmartech

SEPTEMBER 19, 2016

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Real-World Case Studies of Marketing Technology Success.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Leadspace

NOVEMBER 28, 2016

Let’s say you’ve got a VP Sales or CMO who’s been a customer before — a name and some details which comprise a statistical probability to buy. Traditional data vendors won’t provide you with all of that. How does it inform your decision regarding who to market or sell to?

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Campaigns 48

Allocadia

MARCH 31, 2019

The CMO gave the Global Marketing Operations (GMO) team 30 days to research and recommend a solution that would address the planning and budgeting challenge, with the ability to plan OPEX and Marketing MDF using one tool. Despite the broad scope of this deployment, the project went live less than 60 days after selecting a vendor. “As

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

The ROI Guy

MARCH 11, 2014

With the value of content marketing on the rise, the researchers in IDC’s CMO Advisory became curious, prompting the team to ask: “If content has become so valuable to buyers in facilitating purchase decisions, then what content do these decision makers perceive as the most valuable?".

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Heinz Marketing

JUNE 18, 2018

We were thrilled this last time to be able to talk to Patrick Morrissey , CMO at Altify. Very excited to have with us, Patrick Morrissey is the CMO of Altify. Matt: Speaking today to Patrick Morrissey, he’s CMO at Altify. He’s the CMO of Altify. One is, sending me some numbers or some case studies.

Sales Management 40

Sales Management Top of Funnel Work Management Marketing Management 40

Terminus

JANUARY 16, 2019

Along with these changes, and somewhat serendipitously, we had recently brought on a new CMO. When you look at it through the lens of what we are helping our customers do within their businesses, we aren’t a cool MarTech vendor, we’re helping fundamentally change a big part of how they deliver growth. Derek Slayton, CMO.

Account Based Marketing 29

Account Based Marketing Branding Brand Identity Paid Search Agency 29

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Because it is an easy metric to obtain. Step 3: Negotiate with top partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The ROI Guy

FEBRUARY 8, 2016

T rust - Only 13% of buyers believe in vendor content (IDC). More e ffective content provides 3rd party analyst research and peer case studies around how you solved important issues successfully for others. There is a clearly a deficit of Trust. Become a trusted source of information.

Peer-to-peer 40

Peer-to-peer Content Marketing Paid Search Agency Content 40

Heinz Marketing

DECEMBER 31, 2018

And by the way, I think that will be actually be very interesting to a lot of B2B vendors, because I think they think it’s still different, and it’s not. At some point case studies are interesting, a nice logo on your website is cool, but there is more. How do you convey all these product features to deliver ROI?

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Convert

AUGUST 17, 2022

Yes, you run tests and deploy winners from time to time, but do you have strong ties with your A/B testing tool vendor? Beyond onboarding and providing support, your tool vendor can be your partner in experimentation. And Why Your Vendor is an Under-Utilized Resource). “Is Think of Your Tool (and Vendor) as an Investment.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Learn how InsightSquared uses account-based marketing to “claw back” lost deals in this ABM case study. How can it help B2B companies reach their revenue goals?

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Hubspot

JULY 26, 2013

That''s especially true if you’re a VP of marketing or a CMO, because tech is now central to your job, and more and more tech budget is shifting to CMOs. Software vendors locked in their customers, and thus grew huge and rich. If you''re depending on those vendors, you''ll share their pain. Trust me, this is a big deal.

Enterprise Management 28

Enterprise Management Work Management Marketing Management Budget Programs 28

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Connect with your customers through a case study. In B2B, this marketing tactic is a case study.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] On average, how much do IT firms spend on marketing?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Engagio

APRIL 20, 2020

CMO, Sendoso. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. CMO, TechTarget. CMO, MarvelMarketers. CMO, Lessonly. CMO, InsideView, Author. CMO, Uberflip. Dan Frohnen.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Hubspot

AUGUST 12, 2014

I need vendors to educate me -- to put me in the right direction. At this point, every marketer knows that content is important, which is why they’re ramping up budgets for blog posts, whitepapers, case studies, and in some cases, video. The challenge is that this process needs to happen quickly.

Sales Management 28

Sales Management Top of Funnel Work Management Marketing Management 28

Seismic

AUGUST 3, 2023

Everyday champions include the CMO, CRO, or the head of enablement. What should be included in the business case? Building a business case will assist you on two fronts — securing budget dollars and helping you select the right sales enablement solution. What to look for in a sales enablement vendor?

Work Management 52

Work Management Marketing Management Sales Management Budget Programs 52

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Why attend: Some 130 sessions and 600 vendors covering a range of topics relevant to online commerce, and the special guest speaker in 2018 is Seth Godin, one of the most influencial voices in the industry. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Single Grain

AUGUST 17, 2021

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? What Does a VP of Marketing Do?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98