B2B Marketing Exchange
NOVEMBER 8, 2023
We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix.
LeadsRX
AUGUST 31, 2021
In 2020, Steel City Media recommended M&R Power Equipment Group add radio advertising on top of the digital and social advertising in its marketing mix. For more detail on Steel City Media’s use of LeadsRx Attribution, LeadsRx Journey and the success stories see their case study. About LeadsRx.
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Tomorrow People
DECEMBER 13, 2018
Absolutely everything we do should be considered part of our overall marketing mix. However, we don’t want to just market our services; we market Griffiths Waite as a company with employees that care about what they do. If we do a project well, then we’re marketing ourselves to that particular client.
Walker Sands
JULY 15, 2020
As you continue to connect with your customers, consider how you can leverage your relationships for external marketing materials, like case studies or testimonials, or co-marketing opportunities, like co-hosted online events or co-branded content, that benefit both parties. Formalize Retention Metrics and Activities.
DemandBase
SEPTEMBER 17, 2018
This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy! Speaker: Randy Frisch President & CMO, Cofounder, Uberflip. #1
Full Circle Insights
FEBRUARY 28, 2021
In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Fuze Case Study.
Marketing Insider Group
MAY 12, 2010
ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. Because it is an easy metric to obtain. Ask your partners. Ask your current customers.
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