Sage Marketing

APRIL 9, 2024

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Instead, a Fractional CMO brings a highly strategic, adaptable, and focused approach to leadership.

CMO 52

CMO Work Management Marketing Management Startups 52

Envy

JULY 31, 2017

Rani Osnat, Aqua CMO, is thrilled to be using HubSpot with strong content: “My favorite features are the landing pages and workflows - it’s so easy to get them up and running and change them around. Rani Osnat, Aqua CMO : "Marketing Envy have become an integral part of our team, on whom we rely on to drive our marketing goals.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? The decision can seem daunting, but you’ve come to the right place for help. Let’s start with the basics. Let’s start with the basics.

Startups 52

Startups CMO Work Management Marketing Management 52

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Social proof: Boosts Conversions.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

ANNUITAS

AUGUST 8, 2023

We heard some great case studies from Michael Donohue (currently CMO at Lakeside Software) about building a perpetual Growth Engine, and from Asmita Singh, CMO at BARBRI Global, about constructing a multi-channel, full journey engagement model.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. I got phone calls from two recruiters, one looking for an Interim CMO for a B2B company and another looking to hire a full-time CMO. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. What case study is your favorite to share? Data has to pass in both directions, with no manual labor or spreadsheet uploads required.

Marketing Automation Services 144

Marketing Automation Services Software Top of Funnel Process 144

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. A: That was a fun case study.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Digital Experience Platform 112

Digital Experience Platform Marketing & Strategy Business CMO 112

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. Stress Management : The CMO role can be highly stressful. Why Hire a Business Coach?

B2B Sales 107

B2B Sales B2B Marketing CMO Paid Search Agency 107

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Read more and comment on The CMO Site. Good Riddance to the Corporate Case Study. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

NuSpark Consulting

FEBRUARY 13, 2023

User reviews, case studies, and testimonials: Including reviews and testimonials on your website can provide social proof of the quality of your products or services and help build trust with potential customers. Professionalism : A well-designed and professional-looking website conveys trust and credibility. It’s what I preach.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

B2B Marketing Exchange

NOVEMBER 8, 2023

After touching down in Scottsdale, attendees will head to The Phoenician Resort for #B2BMX Day One, which will be filled with hands-on workshops, sponsored case studies , a campfire-style session and the Opening Night Reception.

CMO 52

CMO Case Study Case Studies Network Marketing 52

B2B Marketing Exchange

JANUARY 24, 2024

With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs across five tracks — Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live — there’s something for every marketer in the line-up.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Marketing Craftmanship

JANUARY 8, 2021

This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. There are countless books, articles, research studies, educational seminars and consulting firms devoted to sales and marketing alignment. This is no easy task. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

B2BMarketing.net

DECEMBER 1, 2023

At the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.

B2B Marketing 52

B2B Marketing B2B Thought Leadership B2B CMO 52

Terminus

NOVEMBER 14, 2023

Be prepared to share both a best-case and worst-case model, tied back to the revenue implications, to establish a basis for your request. Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

SalesIntel

MARCH 24, 2023

But if you present the same concept in two different ways to attract those verticals by using phrases and case studies that they recognize, your copy and creative are going to resonate. The post CMO Perspective: The 5x Pipeline Efficiency Play In a Difficult Economy appeared first on SalesIntel. Wash, rinse, repeat.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Top Rank Marketing

NOVEMBER 3, 2023

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform.

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations.

SMB 166

SMB Case Study Case Studies CMO 166

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Here’s how to define whether your expenses were worth it: So, in this case, you spent nearly $1,140 on every new customer. Belkins’ study shows that the first follow-up email can boost response rates by 49%.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Crimson Marketing

SEPTEMBER 30, 2014

David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks. Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

NOVEMBER 10, 2014

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. The post Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast] appeared first on. Marketing Technology Podcasts'

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

JANUARY 27, 2014

Mike Volpe is the CMO of HubSpot. HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. Instant gratification and short-term wins do not matter in terms of real assets and value to your company. .

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

FEBRUARY 25, 2015

Irrespective of whether they buy ours or anyone else’s,” says Cloud security firm Netskope’s CMO Jamie Barnett, “(buyers) have to justify their decision….And Jamie Barnett is the CMO of Netskope. The post Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership appeared first on.

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille Bruun-Jensen is the CMO of NetBase , a company that delivers a big data social media platform for global brands, retailers, and agencies. .

CMO 100

CMO Social Media Social Marketing Psychographics 100

ViewPoint

JULY 26, 2018

Of course, one of the main reasons for doing the podcast is that the company wants to establish a thought-leadership position for the CMO and the company. Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120