B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

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Case Study Case Studies Studies Marketing Management 52

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

The Forward Observer

MAY 17, 2024

He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force. He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. This is Social Media Explained.

Social Media 194

Social Media Social Marketing Media Case Studies 194

Televerde

JUNE 7, 2022

“It can be hard to get into education opportunities, work programs or training. The post A Case Study In Second Chance Hiring appeared first on Televerde. Continue reading at Chief Executive >>>.

Case Study 52

Case Study Case Studies Studies Education 52

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 96

Case Studies Case Study Studies Work Management 96

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate. According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate.

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

Adobe Experience Cloud Blog

DECEMBER 10, 2019

She trains others on how to complete and execute our program brief submissions. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. In most cases, these implementation motions join teams in working together where no or little previous collaboration existed.

Case Studies 90

Case Studies Case Study Studies Planning 90

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. They decided to offer their IoT and ML training at a highly discounted price to engineering students.

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Case Study Case Studies Outgrow Studies 45

Seismic

JUNE 23, 2022

And while sales leaders have always had to make a strong business case for any investment they wanted to make, this rings extremely true in today’s market as budgets and objectives are being reevaluated and reallocated. . Making a clear business case for investing in sales training and coaching can be challenging.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

ClearVoice

FEBRUARY 16, 2020

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. Betters your marketing skills : The field of marketing is changing every day, so setting aside time to study the latest updates and trends will help to modernize your overall marketing game.

Course 101

Course Training Work Management Planning 101

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. In some cases, engagement fell through the floor before social media managers were able to make adjustments to restore engagement to where it was prior to the change.

Social Media 116

Social Media Paid Content Training Media 116

Moz

JUNE 29, 2020

We need to get out of the corner of “launching a campaign” and train our bosses and clients to ask questions like, “How can link building help here?” A case study. This will differ by client and by topic, but it could look something like this: In this case, the blue circles denote a topic + format which may be link-worthy.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Valasys

NOVEMBER 29, 2018

Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers. Increase training provider awareness. Timescale of training decision. Solution: Extensive initial and ongoing training is provided via the client. Aided in the increase of training provider awareness.

Case Study 40

Case Study Case Studies Studies Work Management 40

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The complaint ratio based on bookings and interactions with the AI technology is very small, just a few cases within the thousands of interactions that Kiwi.com receives. Kiwi.com Home Page.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Adobe Experience Cloud Blog

AUGUST 2, 2018

In this blog, we will be exploring using video games as training simulators to increase productivity, efficiency, and efficacy of your employees. History shows that many of the first video game simulators were created for training American soldiers in tactics, reflexes, and team building activities. More than Fun.

Training 91

Training Video Marketing Case Studies Case Study 91

Moz

JUNE 29, 2020

We need to get out of the corner of “launching a campaign” and train our bosses and clients to ask questions like, “How can link building help here?” A case study. This will differ by client and by topic, but it could look something like this: In this case, the blue circles denote a topic + format which may be link-worthy.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 276

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 276

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

B2B Marketing Traction

OCTOBER 16, 2015

We provided training on how to re-purpose existing content and knowledge into engaging blog posts. Some were interested and set an intention to blog, but were in reality infrequent contributors. Others chose not to contribute, perhaps because the thought of blogging was overwhelming.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. XYZ Learning Solutions: XYZ Learning Solutions implemented a targeted telemarketing campaign aimed at HR managers within large corporations seeking training solutions for their employees.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

Martech

OCTOBER 2, 2023

When you do away with the entry-level roles, someone has to do the training, or eventually you run out of trained people,” writes HR expert Suzanne Lucas. This can be done through on-the-job training or increased education, but the difference is in who pays. In the second case, it may or may not be, but you aren’t paying for it.

Automation 117

Automation Data Hygiene Marketing AI Case Studies 117

Trade Press Services

MAY 13, 2024

Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. Training and How-To Videos Instructional, training, and how-to videos support existing customers and nurture leads.

Video Marketing 86

Video Marketing B2B Marketing B2B Thought Leadership Work Management 86

ClearVoice

OCTOBER 12, 2018

Either way, these courses offer some of the best instructors and training in content marketing and are sure to help you become a better writer and marketer, no matter your industry or the campaign you are creating. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

Course 86

Course Training Content Marketing Budget Programs 86

Webbiquity

APRIL 30, 2024

But also optimize case studies and, if your company has offices in multiple cities, your individual city pages. Though it’s not clear this impacts AI-enhanced search directly, it’s advisable in any case. Affiliate sales support independent publishing This should be a big and ongoing focus of SEO efforts.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Webbiquity

APRIL 5, 2023

Read reviews and case studies from similar businesses to see how the system has worked for them. In addition, consider the level of support and training the vendor offers to ensure a successful implementation of the new system. This includes providing ongoing product updates, training, and technical support.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Blog posts, eBooks, and other resources about solving this challenge might be consumed. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Engagio

JULY 11, 2018

You not only need to hire the right people for the job, but you’ve got to onboard, train, and coach them to success. In a 2016 Bridge Group study, ramp time (time to full productivity) fell from 3.8 After onboarding, continuously train your SDRs. The best teams are built on continuous training. Outreach best practices.

Training 59

Training Case Studies Class Webinar Metrics 59

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Salesforce Marketing Cloud

MARCH 19, 2024

Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials. This not only showcases your expertise, but also adds a sense of achievement to your professional journey.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me.

Marketing AI 67

Marketing AI Analytics Case Studies Training 67

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Let’s not forget about training videos that make grasping key concepts and policies way more interactive than some boring handbook. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

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Case Studies Case Study Paid Search Agency SEO 49