Sword and the Script | B2B
APRIL 23, 2024
Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. And it’s easy to poke holes in most attribution models. Comment: Generally, companies that experiment always seem to do better than peers.
LeadsRX
FEBRUARY 21, 2021
I realize a lot of marketers struggle with analytics in general, and attribution specifically. And like any analytic offering, attribution results and insights need to be socialized within an organization to be believed… to be trusted as the basis of business change. Attribution is different. Why Care about Customer Care?
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Martech
JULY 7, 2022
In case you missed it, part 1 is here. Legal/Compliance – Overseeing compliance with Can-Spam, GDPR, and CCPA, and customer preference and data privacy initiatives that may be initiated by a marketing touch-point. The sheet music is the data model standard showing how to map common attributes. Image from Chiefmartech.
Hubspot
JANUARY 27, 2020
You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.
Litmus
FEBRUARY 2, 2021
When we built the business case, the first colleague I approached was our CFO. A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. A study from The Economist found an unexpected disconnect between marketing leaders and their teams.
Hubspot
OCTOBER 22, 2020
From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. It’s important to note, however, that marketing automation shouldn’t replace human touch. And that’s just email.
Martech Advisor
NOVEMBER 14, 2019
If you study the marketing buzz words related to customer-centric transformation, you’ll learn a lot about terms like omni-channel journey, machine learning, artificial intelligence and dynamic optimization. Building a multi-channel attribution model is complicated, as partners like Facebook and Google are erecting data walls.
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