Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The accompanying webform provides the information the sales team needs for follow-up.

Case Studies 74

Case Studies Case Study Studies Buy 74

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

Digital Transformation 273

Digital Transformation Work Management Terms and Conditions Marketing Management 273

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. Salespeople have always found the more information they have, the easier the sale is.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Webbiquity

APRIL 5, 2023

Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. That is where Digital Asset Management (DAM) software comes in. This post provides practical guidance for choosing the right digital asset management software for your business needs.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 273

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 273

Salesforce Marketing Cloud

AUGUST 23, 2023

You’re always on the hunt for new revenue, but new sales has to come from your sales team, right? Sales can come from partners, too. In fact, partner selling is a great way to take the pressure off your own reps — and it’s relatively easy to implement. What are best practices for partner relationship management?

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Top of Funnel 52

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Seismic

JUNE 23, 2022

To say that the sales landscape looks different than it did just a few years ago is an understatement. Sales tactics and best practices that were once reliable are now considered old-school. Making a clear business case for investing in sales training and coaching can be challenging. Reduces ramp time.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Zoominfo

MARCH 31, 2024

Key Steps Ghostwrite an executive email : The sales team can tee C-level officers up for success by drafting key outreach messaging for them — an open-ended ask for help with the account becomes one more to-do on their already busy calendar, but a compelling outreach draft makes approval and sending easy. Schuck says. “If I’m not the AE.”

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Vertical software companies have lower acquisition costs, higher expansion sales and stronger gross retention.

Verticals 116

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 116

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Act-On

JUNE 13, 2024

Using customer retention tactics, such as multichannel marketing, helps keep your existing customers engaged. Talk with your sales and marketing teams and gather intel. Funnel customers into a nurture sequence, delivering specific content and resources based on their interests to reinforce the value and increase customer retention.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Rev

NOVEMBER 8, 2023

Have you ever lost a big sales opportunity without knowing why it slipped away? Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. We’ll also share seven tips to prevent losing sales so that you can increase your overall win rate. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. But, sadly, this isn’t often the case. There’s a lot more to sales than meets the eye. Today we share our own set of productivity tips, in the form of sales productivity statistics. .

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Are they investing in a new sales process or customer service platform?

Practices 78

Practices Work Management Marketing Management Best Practices 78

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles. See the Data for Yourself.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Salesforce Marketing Cloud

JULY 28, 2022

An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. Fortunately, sales leaders can work to avoid these hardships by acting now. Here are detailed tips to guard against recession chaos, curated from sales experts who’ve been there: 1.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. The secret to making it work is to develop an effective process for automation. This subsequently influences your sales results directly.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 106

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 106

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. If so, great – make sure you show them plenty of case studies.

B2B Sales 252

B2B Sales B2B Allocation Peer-to-peer 252

Seismic

NOVEMBER 21, 2023

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. So, decide which outcomes you’re after, and work backward.

Tips 59

Tips Peer-to-peer Work Management Training 59

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

JULY 9, 2019

Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Think about it this way: If you're a sales manager and you help each of your 10 reps sell 20% more, you've essentially just "created” two new salespeople.

Work Management 85

Work Management Marketing Management Buyer Personas Paid Search Agency 85

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. Long sales cycles. Disagreement about new processes.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Salesforce Marketing Cloud

MARCH 13, 2023

As a sales leader for the past 10 years, I’ve spent thousands of hours listening to digital sales calls looking for the best examples to use in training. Skill up your sales team, fast Our new four-part video series, Simply Put, pulls back the curtain on the rock-star sales team at manufacturer Armstrong Steel.

Training 98

Training Cold Calling Keywords Thought Leadership 98

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Heinz Marketing

JULY 29, 2021

An often overlooked part of content marketing is where it aligns with sales enablement. Marketers can get hung up on developing easy-to-produce content for potential customers while forgetting the need for internal or limited customer-facing bottom-funnel assets. Sales Checklists. Case Studies. Sales Scripts.

Top of Funnel 120

Top of Funnel Case Study Case Studies Sales Qualified Leads 120

Heinz Marketing

APRIL 29, 2021

I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time.

Top of Funnel 136

Top of Funnel Account Based Marketing ABM Practices 136