article thumbnail

How to Increase PPC Sales by 150% [Case Study]

QuanticMind

However, after becoming fed up with inconsistent results, statistical analyst Ting Ding, Head of SEM Operations at Babbel, decided to try a new approach. The competition in search engine marketing is increasing, making it more difficult for marketers to increase registrations that result in PPC sales.

article thumbnail

How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Google, the world’s leading search engine, currently has over 85% of the search engine market. This not only helps to establish your brand as a trusted authority in your field but also improves your search engine rankings. Share stories or case studies from your clients.

SEO 220
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing 2022 Trends

The Lead Agency

Buyers have gotten used to remote interactions, and in many cases, have realised that this type of interaction makes it easier for them to get information, place orders, and arrange services. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.

article thumbnail

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. B2B marketers, meanwhile, somehow got worse. Other times, not so much.

Studies 60
article thumbnail

Marketer’s Guide to Blending Search and Display

KEO Marketing

This report discusses the evolution of the two online advertising channels, and explains why it is important for marketers to develop a comprehensive strategy that best combines both venues. A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

Display 48
article thumbnail

How to Host a Webinar That Pays Off: 3 Strategies for Tech Brands

Content Standard

This angle is relevant to its audience, given that it educates on the broader topics of SEO, search engine marketing, and social media.” For example, in the case study above, we decided to focus on wireless technology. Measure your email marketing statistics. ” What does that mean?

article thumbnail

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.