Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

MAY 10, 2023

Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A good digital marketing agency helps you maximize your ROI by executing marketing activities faster and more effectively than you can alone. This shouldn’t be hard to do.

Marketing Agencies 2 252

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 252

Sprout Social

JANUARY 27, 2020

Here’s five stats to get you fired up about social media marketing for your software company. . Testimonials and case studies that highlight customer success build trust and favorability among new leads. Armed with these stats and findings, refine your social strategy, go out there and let your software shine.

Social Media 98

Social Media Stats Software Social Marketing 98

Hubspot

SEPTEMBER 23, 2020

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. 30% of vendors will offer co-marketing reimbursement if their brand partner can prove ROI. The State of Co-Marketing in 2020. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Content Marketing Institute

JUNE 7, 2018

Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? JuliaEMcCoy explains how to make a convincing case. Demystify content marketing ROI.

Paid Search Agency 102

Paid Search Agency ROI Buy Content Marketing 102

Rollworks

DECEMBER 14, 2021

ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. ABM and Revenue. Close more deals.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). This is the case for retail companies like fashion clothing brands. B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Lastly, the types of content that appeal to B2B and B2C audiences can also differ.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

MAY 20, 2021

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor 2. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. In our case, we utilize the amazing Content10X team for this. 12+ population say they have listened to a podcast in the past week – up from 31% in 2023.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. >59% of marketers say email is their biggest source of ROI. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and revenue is 5.7 Studies show that triggered emails received 70.5% Campaign Monitor ). Source: Webpagefx.

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). Case studies: 46% (compared to 54% in 2020). Focus on ROI. Use more storytelling.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SalesIntel

NOVEMBER 24, 2021

On average, our clients experience a 300% increase in their marketing ROI. Business insiders now believe that simple mass marketing theories that were conventionally part of management studies are no longer applicable. The post Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know appeared first on SalesIntel.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. The path became crowded because businesses realized that content marketing ROI was greater than the return on investment from ads. See my 199 digital marketing stats as an example.).

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

SalesIntel

JUNE 5, 2024

As the financial gatekeepers of an organization, CFOs are tasked with evaluating the potential return on investment (ROI) and assessing the financial implications of any major business decision. Not all stats will resonate equally with a CFO audience. If so, lead with those in your outreach.

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., Case Studies or Use Cases. Explainer Posts. Downloadable Guides.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Here are several impressive video marketing stats : 86% of businesses use video for marketing. Testimonials and case studies. Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Content Standard

NOVEMBER 13, 2017

Calling Facebook’s Stats Into Question. In Facebook’s research on video viewability and sales lift , the company argues that short-view videos drove 52 percent of sales lift in a pilot study and that these compressed ads were worth 60 percent of the value of long-view videos. ” Encouraging, right?

Research 94

Research Video Marketing Case Studies Top of Funnel 94

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. Need more evidence that measuring social media ROI is hard?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

NOVEMBER 1, 2022

Since we’re swimming in stats, 41% of marketing leaders don’t have a plan for building a useful marketing technology stack , a survey from GetApp found. Some studies have estimated shadow IT in organizations at 30-50%. Understand investment, utilization and ROI. Dig deeper: The formula for calculating martech ROI.

Work Management 113

Work Management Marketing Management Marketing Budget Budget Programs 113

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Optinmonster

AUGUST 7, 2020

But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. A study by Experian found that email subject lines with an emoji increased open rates by 56% , as compared to text-only subject lines. First impressions are important, right?

Statistics 113

Statistics Email Marketing Planning Open Rate 113

EveryoneSocial

JUNE 23, 2020

However, these tips below can help you get the most out of your funding or make the case if you do not have a current budget for additional software or tools. Proving ROI. Indeed, ROI is so important that not only does it help get approval from executives but they can give you a speciality budget for this too.

Budget Programs 102

Budget Programs Enterprise Management Work Management Marketing Management 102

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Unbounce

JANUARY 13, 2022

For example, a jaw-dropping 2018 study showed that 29.5% That’s why we created this new landing page guide —it covers up-to-date landing page strategies that are proven to increase your ROI. We’ve all heard the stats —video marketing is more engaging and often leads to a higher return on investment. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Slice up audio and/or video sections and turn them into short-form videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

SmartBug Media

JUNE 17, 2022

But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI. Engage: Email newsletters, case studies. If so, you’ve come to the right place! Delight: Surveys, knowledge bases, loyalty programs.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Navigate the Channel

JANUARY 4, 2023

Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. These stats, although they’re not B2B specific, show an important trend: People use mobile devices to look for products, services and business information. Well, the trend continues.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

ClickDimensions

MARCH 31, 2023

Scheduling, tracking and managing ROI are all key building blocks that result in a successful social media messaging campaign. With this in mind, once a key message has been chosen getting that message out there is the next huge hurdle for NFPs to overcome when strategically searching for new contributors.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Buffer

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. More engagement, more clicks, and lower ROI. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. But it’s well worth your attention.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

PureB2B

APRIL 4, 2022

In most cases, you’re measuring the leads you generate through various marketing analytics. However, really digging into what each of those stats mean can help you improve the quality of the leads you generate. What marketing efforts are yielding the highest ROI? Measure Your Leads. This may seem like an arbitrary term to some.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Content4Demand

OCTOBER 8, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Some interesting stats appeared on the Demand Gen Report blog this week that we think are worth amplifying here. B2BMX Is Back! Think of it as the best of the best of B2BMX.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52