Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Brandpoint

JULY 11, 2022

Check them out to add some new resources to your list! AdAge Content topics: Marketing, advertising, agency life and tech Why read: AdAge merge marketing and advertising into one site full of industry news – it’s an awesome resource for staying updated on the broader communications industry.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

KoMarketing Associates

JUNE 23, 2016

A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Content Standard

DECEMBER 6, 2023

This means that content based too heavily on internal culture or business goals can waste both opportunity and resources. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers. Good conversations require listening and waiting to respond.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Vision Edge Marketing

MAY 25, 2021

Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. How a Case Study Approach Supports Planning a Product Announcement. This is an excellent aspect to the case study approach.

Product 243

Product Paid Search Agency Planning Case Studies 243

Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. While nearly half of content marketers use AI for tasks like brainstorming and keyword research, there’s also a concern about AI leading to less respect for skilled writers and editors.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

MARCH 28, 2023

Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research. Think of the listicle as an upgraded version of the comparison post, and devote the same attention to detail and meticulous research to it.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Health IT Resources. Not sure where to start looking? That’s why we’re here.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

The Point

JULY 27, 2021

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Do you have competitive insights or case studies for this account?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Your audience is more aware now than ever before and taking every decision after considerable research. Gone are the days when SEO was important just for the SERP.

Social Media 154

Social Media SEO Cost Per Click Media 154

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process.

Case Study 67

Case Study Case Studies Features Studies 67

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Moz

JANUARY 26, 2020

I’ve done a lot of research on featured snippets in the past. I did, however, deliver massive amounts of closure for my client, allowing them to move on and invest resources into areas which will have a long-lasting impact. The project was passed on to me by an industry friend. Confirming suspicions with Big Data. Out of the 1.6M

Case Studies 64

Case Studies Case Study Features Studies 64

Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. When stakes are high (e.g.,

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Tiecas

MARCH 11, 2024

Your website must become a trusted resource to establish credibility before any sales contact occurs. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales. They need solutions, not sales pitches.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time. Source: 2024 Sta te of Marketing to Engineers ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sprout Social

FEBRUARY 1, 2021

In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout. User-based research is one way to do that. What was the first step in the process? .

Resources 94

Resources Design Business Lead Ranking 94

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. And the persona will help shape the content geared to these roles.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. Provide the blueprint for resources required to make a purchase decision. Also, customize your approaches for each tier, dedicating greater resources to accounts with higher value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. Business Alignment Heuristics for ERG Success.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92