Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

B2B Marketing Directions

MAY 12, 2024

Most Popular Content Formats The ten most requested content formats in 2023 were: eBooks Guides Cheat Sheets White Papers Research Reports Tips & Tricks Guides Articles Book Summaries On-Demand Webinars Live Webinars Collectively, these ten content formats accounted for 87% of all content registrations last year, and eBooks alone were 39.5%

Marketing AI 70

Marketing AI Research B2B Content 70

Martech

FEBRUARY 20, 2024

B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases. B2B marketers need to know the kinds of businesses that purchase their product or service. Business email address Subscribe Processing.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Martech

APRIL 18, 2024

For example, you could mark an important event like a purchase or newsletter subscription as a key event. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. Make a purchase. This will appear as a key event metric in Analytics reports.”

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

ClearVoice

NOVEMBER 1, 2022

To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Hinge Marketing

JUNE 14, 2021

Advertisements in the free version encourage the purchase of the full-length or full-featured premium version. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . First, what type of content is most valuable for researching purchases?

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

The Point

APRIL 19, 2017

Is it aligned with where your audience is in the purchase process? In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Content can work at every stage of the funnel – early, mid, late.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Tiecas

MAY 17, 2024

Tip: Involve your sales team early in the planning process. Operations Managers: Interested in streamlining processes, reducing downtime, and improving safety. Purchasing Personnel: Evaluating ROI, total cost of ownership, and long-term value. How do they make purchasing decisions? What are their top priorities and goals?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Tiecas

JUNE 4, 2024

Brainstorming and generating ideas Streamlining the writing process (Creating outlines and drafts) Quickly analyzing vast amounts of data Optimizing content for search engines However, human input is essential for ensuring accuracy, adding nuanced insights, and injecting personality into the content. Where is AI most beneficial?

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. “I’m not authorized to sign off on this purchase.” Provide them with resources they can share with the decision-maker to build a strong case for your product. . “We need to use this budget elsewhere.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. For example, check with sales to see which current customers were the easiest to close during the sales process.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

ClearVoice

MAY 6, 2024

It even influences their purchase decisions. For example, you might use some technical jargon to showcase your in-depth knowledge of the industry in a relevant white paper for industry veterans. While short-form videos may appeal to a younger demographic, decision-makers might favor in-depth white papers.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Your launch is just the beginning of an ongoing process of continual improvement. People won’t buy what they don’t understand.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. “I’m not authorized to sign off on this purchase.” Provide them with resources they can share with the decision-maker to build a strong case for your product. . “We need to use this budget elsewhere.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Launch Marketing

JULY 6, 2022

It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). To purchase a new solution, every prospect goes through a buyer’s journey. While the stages will vary among organizations, it is important to understand that the buyer’s journey is not a linear process.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. It is understandable that buyers want to feel very confident in their purchase decision, given the money they are spending.

Buy 172

Buy B2B Vendors Transparency 172

Martech

JANUARY 11, 2022

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. The buying (or purchase) cycle is a visualization that tracks customers as they move through the sales funnel to reach the purchasing stage. Source: Hussam AlMukhtar. “94% Source: Hussam AlMukhtar.

Buying Cycle 120

Buying Cycle Intent Buy Intent Signal 120

Only B2B

APRIL 30, 2024

Through this process, the optimal product positioning in the market is established, alongside identifying crucial KPIs to evaluate campaign effectiveness. Demographics: Understanding the decision-makers (CMO, CFO, IT director) within the company influencing purchasing decisions for your offerings.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format?

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Navigate the Channel

AUGUST 14, 2023

In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. Step 1: Identify Your Target Customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174