Case Studies Marketing Mix Paper Webinar Metrics 
Madison Logic
JUNE 5, 2024
Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.
Trade Press Services
MARCH 4, 2024
The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. Examples include email newsletters, webinars, and social media posts.
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Sword and the Script | B2B
SEPTEMBER 17, 2020
The survey found, that overall, the share of B2B marketers allocating 40% or more of the budget to long term goals “decreased from more than a half (53%) to just under a third (32%)” when compared to the same survey last year. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. Try our services.
Marketing Insider Group
AUGUST 30, 2019
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.
KoMarketing Associates
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
markempa
DECEMBER 19, 2016
Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. Not so with video.
NuSpark Consulting
SEPTEMBER 7, 2016
As such, they have a deep understanding of technological complexities and can rattle off an alphabet soup of acronyms; however, they may not have a strong understanding of business strategy. Therein lies the opening for the empathetic marketer. Find out how NuSpark Marketing can help with your content strategy and content creation.
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