The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Example 1: Woobox case study. ” — Dr. Brené Brown. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. One of the biggest obstacles marketing teams face when trying to align with sales is centered around the quality and quantity of the leads. As digital marketing has evolved, so has the need for improved data. Use Intent Data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! Emphasis on brand, product marketing, communications, and marketing operations. Saksham Sharda: Hi, everyone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Reading time: 10 minutes.

Work Management 98

Work Management Marketing Management Research Allocation 98

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Caption: The U.S. Source: Statista ). Focus on Matching User Intent.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Mailmunch

JULY 9, 2021

These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. This, when combined with the fact that 66% of all emails are read on a smartphone or tablet, has made marketers around the world aware of the importance of mobile marketing optimization. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

DiscoverOrg

APRIL 17, 2019

In this case, that means getting a gift for my fiancée. Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. Why do those stats matter? The rest comes later.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Whale Pages

MARCH 4, 2020

SaaS Content Marketing | Strategy + Examples. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. insert any marketing or growth related search here).

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Caption: The U.S. Source: Statista ). Focus on Matching User Intent.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Caption: The U.S. Source: Statista ). Focus on Matching User Intent.

Outgrow 64

Outgrow Lead Scoring Lead Ranking Dwell 64

Hubspot

AUGUST 5, 2019

Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

SnapApp

AUGUST 21, 2018

In the B2B sales funnel, they’re the key that unlocks the door to a sale. But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL).

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 48

SnapApp

AUGUST 21, 2018

In the B2B sales funnel, they’re the key that unlocks the door to a sale. But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL).

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 48

Martech Advisor

NOVEMBER 22, 2019

Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. That’s why they are in constant pursuit to simplify the conversion funnel, implement innovative growth hacks, and onboard conversion rate optimization (CRO) specialists.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Outgrow

MAY 28, 2021

When it comes to creating a marketing strategy, looking at some of the great demand generation campaigns will help you formulate a plan that works best for you. . 3 Social Media Marketing. Social media marketing is now the real deal. Did you know that 83% of marketers are now using social media to engage better?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Kapost

OCTOBER 28, 2016

“Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. The answer, at least for me as a SDR here at Kapost, is obvious: with help from my marketing team—with content. Did I catch you at a good time?”

Top of Funnel 48

Top of Funnel Tactics Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 4, 2015

Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). Wouldn’t that be grand?

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Hubspot

AUGUST 24, 2017

Just as a product that’s similar to a dozen competitors will struggle to take off, marketing that looks like everyone else’s simply won’t be memorable. Classic digital marketing tactics like email have become so overcrowded that approaching inbound creatively is crucial to standing out from your competition.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Now that everyone knows content marketing is a necessary component of every marketing strategy, it’s not enough anymore to just have a blog. and reading on. Image Source.

Top of Funnel 59

Top of Funnel Product Work Management Marketing & Strategy 59

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40