Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Storytelling Eclipses Promotion. Quick Takeaways.

Storytelling 277

Storytelling CMO Paid Search Agency Companies 277

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 223

Enterprise Management B2B B2B Thought Leadership SMB 223

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

SmartBug Media

AUGUST 12, 2019

Content was updated August 12, 2019. Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

Case Study 58

Case Study Case Studies Studies Work Management 58

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

Convince & Convert

MAY 9, 2024

Source: Sounds Profitable, The Power of Brands in Podcasts – A Podcast Landscape Study In addition to the growing listener base, podcasts have also become a lucrative avenue for advertisers. Content repurposing. One of the primary challenges facing marketers is the saturation of the podcasting market.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Case Studies Paid Search Agency 96

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Featured image attribution: Jakob Owens on Unsplash.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. I realized the only way to make the initiative successful was with intensive research and some storytelling. Build the business case. At first I turned to web search data.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Webbiquity

JANUARY 18, 2024

Be as specific as possible; generalizations will be perceived as marketing fluff, but specific benefits will resonate with readers. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. So make it count.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

ConvertKit

OCTOBER 30, 2018

Before you unleash yourself to create a ton of affiliate marketing content, let’s take a step back and talk about successful content marketing as a whole and we’ll end with some solid content marketing examples you can use an affiliate marketer. Where does affiliate marketing content fit in?

Examples 91

Examples Content Marketing Content Case Studies 91

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Case in point: #WeAreCisco. . Click To Tweet.

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Lead Ranking 96

Lead Ranking Lead Scoring Work Management Content Marketing 96

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Others will experiment with panel discussions and “fireside chats” in lieu of the one-sided presentation. Video will be more present across the buying journey. That’s right.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Zoominfo

MARCH 14, 2018

This book takes the core premise of Youtility – making your marketing so useful, people would pay for it – and shows how it works for the real estate business. This book takes the core premise of Youtility – making your marketing so useful, people would pay for it – and gives it an accountants-only twist. Same is lame.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content plays a crucial role here because its purpose is to educate customers, who are aware of a brand but not yet ready to purchase. Live-streams/presentations. Video case study.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Content Standard

OCTOBER 11, 2017

I mean, when was the last time your data analyst took the time to tell you a story about your marketing? When it comes to our content teams, it’s easy to keep the storytelling external facing. Proper storytelling while implementing analytics can help fix this. But there is good news.

Storytelling 47

Storytelling Analytics Enterprise Management Work Management 47

ClearVoice

OCTOBER 31, 2023

In that case, their decision will likely be influenced by the $70,000 anchor. Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. The power of storytelling One fundamental aspect of human nature is our love of stories.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52