Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

SmartBug Media

APRIL 3, 2023

Delivering the right content to the right person at the right time may seem like a daunting task at first glance. But by doing this, your leads will turn out more qualified, and you’ll have a better understanding of what someone needs. Speaking to your different personas is the exact thing that will make your leads more qualified.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Sharing relevant data points and case studies. Spruce up your content with verifiable data to make your message more believable.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? This means taking a new approach to how leads are managed, scored and measured and to the steps taken to move prospects along the sales funnel. Going micro with content marketing.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

FunnelEnvy

JUNE 10, 2024

In the ultra-competitive SaaS digital marketing and B2B lead generation world, strategic social media and content marketing to generate leads is only the first step. Many businesses struggle with lead generation forms plagued by low completion rates, unqualified leads, and data errors. Social proof.

Sales Qualified Leads 62

Sales Qualified Leads Design Lead Scoring Lead Ranking 62

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Startups 322

Startups Marketing & Strategy Marketing Strategy Content Marketing 322

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Sending Emails to Your Subscribers.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Marketers glommed onto it, plotting their future strategy on its gospel truth. Marketers glommed onto it, plotting their future strategy on its gospel truth. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

Marketing AI 540

Marketing AI Stats Planning Case Studies 540

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The 3 stages of content ROI. Content leads. Audience growth. These things take time.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Stevens & Tate

APRIL 5, 2021

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

B2B Marketing Directions

APRIL 7, 2024

The halo effect was first identified by psychologist Edward Thorndike in 1920, and it's been widely studied since that time. If I find one of your company's white papers to be valuable, I'll be inclined to believe other content produced by your company is likely to be valuable. I contend this is the wrong approach.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

The Point

SEPTEMBER 21, 2017

As a sales professional or as a marketer, if you engage with a qualified prospect and that prospect doesn’t convert immediately to an opportunity, there’s every reason to stay in touch with that individual over time. The post Why Lead Nurturing Success Means Not Asking for the Sale appeared first on The Point.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

The Point

JUNE 28, 2011

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Still, the same principle applies. Add a drop shadow.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Stevens & Tate

MARCH 27, 2020

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.

Paid Search Agency 78

Paid Search Agency Lead Generation Advertising Agencies Ad Agencies 78

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Distribution.

Marketing Automation Services 307

Marketing Automation Services Marketing Budget Paid Search Agency Service 307

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

AUGUST 25, 2015

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. In order to do that, recognize that names are not leads, but just names.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

ClearVoice

MAY 10, 2024

Transform Workplace Dynamics with Strategic Internal Communication Content in HR? In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale. Strategic Internal Communications content fosters a sense of belonging and purpose among employees. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Marketing Insider Group

SEPTEMBER 15, 2020

as our Region, this brings our total number of content recommendations from 397,469 to 372,981 over the last 180 days. Let’s begin to build the case from this report. As a marketer, the first thing that jumps out to me is that 7 of the 10 Trending Topics are subject matters that exist outside of the legal realm.

Work Management 209

Work Management Content Marketing Management Paper 209

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? It’s a digital experience that converts visitors into leads and customers. Strategic Framework for Industrial Website Design But where do you begin?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52