B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. In this Sprint, Propolis members came together to discuss the challenges around making ABM more central, as well as some of the solutions they’ve found to overcome these problems.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Portland Tech Leadership Conference.

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Conference Marketing AI Peer-to-peer B2B Marketing 105

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It It used to be a great conference for just content marketing when it was known as Content2Conversion. In 2019, more than 1,300 sales and marketing professionals attended.

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Case Study Case Studies Studies Work Management 54

Contently

MAY 19, 2017

“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. After spending three days trapped inside a conference hall in the middle of the Las Vegas strip, here are five predictions I have for the future of marketing.

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Conference Account Based Marketing ABM Buyer Personas 164

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

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Case Study Case Studies Studies Account Based Marketing 54

accelerate agency

JUNE 30, 2021

With the shifts towards remote working caused by the Covid pandemic, more and more businesses are looking for innovative, cost-effective solutions to improve their efficiencies and stay one step ahead of the competition. For these reasons, SaaS conferences deserve a lot of attention right now. Why attend an SaaS conference?

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Conference Enterprise Management Work Management Marketing Management 52

Martech

OCTOBER 2, 2023

In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. Potential solutions One solution is ensuring discipline-focused certification includes curricula related to the underlying problems that AI solves.

Automation 118

Automation Data Hygiene Marketing AI Case Studies 118

Customer Experience Matrix

MAY 30, 2014

I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn''t take enough time for me to write up a summary. Pondering a bit more deeply, I see that all three presentations also shared the same basic approach: define a problem, show a solution, and offer to help the audience get there.

Conference 120

Conference Peer-to-peer Business Case Study 120

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Branding 114

Digital Marketing World Forum

FEBRUARY 5, 2020

There are many reasons to attend digital marketing conferences that unite marketing people. Considering this hardship, it is a great idea to attend digital marketing conferences whenever you can. But, before getting there, let’s talk about what are digital marketing conferences. What are digital marketing conferences?

Paid Search Agency 52

Paid Search Agency Conference Advertising Agencies Ad Agencies 52

Marketing Insider Group

OCTOBER 14, 2020

Fortunately, there’s a simple solution to tackling the biggest ones. While you may have a smaller budget right now, you also may have dollars you would’ve spent on conferences or events that you can redistribute. Lots of Challenges, One Clear Solution. Key Takeaways. They don’t continue to have value.

Paid Content 312

Paid Content Customer Surveys Marketing Budget Paid Search Agency 312

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. A: That was a fun case study. What is the update on the program and what direction has it and your team taken in the interim?

Account Based Marketing 319

Account Based Marketing ABM Work Management Marketing Management 319

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior.

Marketing AI 90

Marketing AI Paid Search Agency Lead Ranking Psychographics 90

Heinz Marketing

AUGUST 17, 2023

Develop content that provides practical solutions and insights to address these challenges. Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Offer exclusive benefits, loyalty programs, or tailored solutions to incentivize long-term partnerships.

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Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 96

Tony Zambito

OCTOBER 26, 2020

For purposes of this discussion, we can state: Buyer strategy is concerned with the overarching goals of buyers and what interactions and solutions are necessary to enable buyers to achieve their goals. Solutions : how do we enable configuring and selecting solutions to meet new buyer goals? A case in point: “It’s weird really.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Litmus

JUNE 24, 2022

Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. Case studies. We may even surprise you with some of Litmus’ best customer case studies too. ). Who is Litmus Certified for? Why get Litmus Certified?

Peer-to-peer 104

Peer-to-peer Case Study Case Studies FAQ 104

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Conference Marketing AI Work Management Marketing Management 55

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. The solution: Create lasting experiences. . Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets.

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Hubspot Conference Mobile Advertising Mobile Marketing 100

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. Although building an immersive workplace solution, Meta will never succeed in the enterprise space. 3 of the best use cases for the B2B metaverse. “How?” Epic Games.

Enterprise Management 113

Enterprise Management B2B Marketing B2B Marketing Management 113

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Account Based Marketing 98

Account Based Marketing ABM Planning Paid Search Agency 98

Salesforce Marketing Cloud

MAY 18, 2023

This allows you to frame your product features as solutions they need right now. Collect case studies that show the success of your product You can brag about your product or service all you want, but your customers make the most compelling case for you. They’re seen as more relatable and objective. It’s a cold call.

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Cold Calling Case Studies Case Study Training 97

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. According to Dunham, these solutions can be used for search-related activities as well. Source: Craig Dunham. Until recently, this technology didn’t exist.”.

Search Marketing 144

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 144

Martech

SEPTEMBER 21, 2023

This can help you tailor your messaging to fit the company’s culture and present your solution in a way that will most likely resonate with decision-makers. In particular, if you can find a burning need or demonstrate an advantage gained by the new solution. Registration is free. I hope to see you there. Get MarTech!

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Contently

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? In these cases, it’s critical to get the details right. But after that, it gets more nuanced. When and how was it conducted?

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

KoMarketing Associates

APRIL 1, 2020

In addition, don’t forget to showcase contributions across industry publications, conferences and events, partner websites, and through other related digital marketing platforms. Customer Case Studies and Testimonials. Highlight third party references, awards, and industry certifications. Independent Ratings and Reviews.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

MARCH 20, 2023

Co-op advertising This provides the partner with soft dollars that can be used for events, advertising, vendor conference fees and more. 6 practical tips for martech partner selection When working with martech partners, you must ensure their recommended solution fits your specific needs rather than their financial gain.

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Advertising Agencies Work Management Marketing Management Practices 99

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. Keynote sessions that will take place throughout the conference include: How to Optimize for Growth Leading to a Successful Exit : It’s every entrepreneur’s dream to build, grow their business leading to a successful exit. About LeanData.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. The capability study is based on five dimensions: ad hoc, incipient, formative, operational, and optimal. Take a capability assessment. “We

Digital Asset Management 126

Digital Asset Management Work Management Marketing Management Branding 126

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. And we’re not looking to sell you anything — well, other than a conference ticket.

Marketing Management 44

Marketing Management Vendors Conference Peer-to-peer 44

Navigate the Channel

AUGUST 7, 2023

These devices are typically battery-powered, inexpensive, and easy to install, making them a cost-effective solution for businesses of all sizes. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences. How Do Beacons Work?

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

SalesGrape

SEPTEMBER 17, 2023

These companies have complex project management needs and are willing to invest in advanced solutions. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Content Standard

DECEMBER 6, 2023

They’d heard about weaknesses in competing products and knew their solution was a better fit for much of their market based on their decades of experience in the industry. We’ll explore ways to use the study as a guide to create a more precise and effective content strategy.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

InsightSquared

JUNE 28, 2019

InsightSquared Solutions Reveals. Among those updates, a new, more accurate AI forecasting capability, a new Forecast Submissions solution, and a one-click dashboard building feature received the most attention and welcome from the audiences. Here are some key highlights of this exciting three-day revenue ops event.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

SpotMe Blog

MAY 11, 2023

They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. Working together, they are able to cover more ground and offer comprehensive solutions to help you host medical events that bring you the results you want.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98