Bannersnack

JULY 7, 2021

Our goal was to see how the latest ad type compares to the one we have used before (YouTube video ads). Because we didn’t find any case studies on this topic, we wanted to be the first ones to run this experiment. We hope that you’ll find this case study […].

Case Study 98

Case Study Case Studies Youtube Ads 98

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Lessons Learned In the case of this client, nurtured leads converted nearly nine times better than cold leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 96

Case Studies Case Study Studies Work Management 96

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement. Like this post?

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

FMG Suite

MAY 26, 2021

Comparing the period before the SEO Foundations project and the new page content was added to the Antoine Williams & Associates Wealth Management to the period directly after: Website is starting to rank for a variety of “401K” related keywords. Topics included: Divorce Financial Planning. Financial Planning for Education Professionals.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. Volvo Case Study. Compared to parallel social campaigns, the Outbrain CPC was as much as 347% more efficient. Domino’s Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The complaint ratio based on bookings and interactions with the AI technology is very small, just a few cases within the thousands of interactions that Kiwi.com receives. Kiwi.com Home Page.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

B2B Marketing Directions

MARCH 17, 2024

This post features an unpublished paper that compares the performance of AI-generated vs. human-made images across three marketing use cases.) " The power of generative marketing: Can generative AI reach human-level visual marketing content? All of the AI-generated images in these studies were created using a two-step process.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Optinmonster

JANUARY 21, 2021

Today, we’re going to compare two popular options on the market: OptinMonster vs. Leadpages. We’re going to compare these lead generation tools with regards to: Campaign Types. In that context, let’s look at how they compare, and which one is best for you: Campaign types. 8 Benefits + 12 Case Studies.

Marketing Automation Services 59

Marketing Automation Services Budget Programs Top of Funnel Bundling 59

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. This would put them at an advantage compared to their competitors who were not doing this.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Moz

JANUARY 26, 2020

Comparatively, this is quite problematic for this site (considering the 20% calculation from my client's situation). This is extremely important information to keep in mind going forward. Although the sample size is considerably lower, one of those sites has ~34% of search results that they rank for where they are unable to be featured.

Case Studies 64

Case Studies Case Study Features Studies 64

Golden Spiral

AUGUST 30, 2018

For the sake of the study, we looked at six months before we started our work compared with the same six-month period a year later. Golden Spiral recently reached a milestone with our client Connotate, and we took some time to look back at the work, dissect it, and see the differences—or the lack thereof.

Case Study 54

Case Study Case Studies Studies B2B Marketing 54

Webbiquity

FEBRUARY 7, 2023

Are you trying to illustrate a trend or pattern, compare different data sets, or highlight an insight or discovery? Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Edit the piece.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 358

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 358

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Larger companies are more bullish about experimenting with AI.

Small Business Marketing 108

Small Business Marketing Planning Business Case Studies 108

Allocadia

APRIL 3, 2019

The responses to campaigns and programs are tracked in a CRM; to compare investments to impacts, data had to be pulled from a spreadsheet, a report had to be downloaded from the CRM system and then the two data sets had to be merged in a separate spreadsheet. While that is a useful metric, it doesn’t tell the whole story.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

B2B Marketing Directions

FEBRUARY 25, 2024

One TV ad, webinar, or ebook may be hugely successful, while another - based on the same theme and having similar creative elements and comparable distribution - fails to move the needle. In many cases like this, there's no readily apparent way to explain the difference in performance. 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Webbiquity

OCTOBER 5, 2021

Just 54% of businesses with less than 100 employees expect revenue growth in 2022, compared to roughly three-quarters of enterprises with a thousand or more workers. Testimonials: Customer reviews and case studies are big. By size, larger companies are more positive; or rather, more large companies are positive.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

illumin

APRIL 11, 2024

In fact, according to The Social Shepherd, 61% of consumers have said they trust recommendations from content creators on social about brands or products, compared to only 38% of consumers who trust branded social media content. You can view the full case study here for more information.

Barriers 127

Barriers Brand Identity Branding Content 127

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Ad Agencies Allocation 117

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting can be a very valuable strategy. Retargeting works.

Marketing AI 300

Marketing AI A/B testing Tools Lead Scoring 300

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. In general, B2B campaigns have a longer lifespan and are limited in scope compared to B2C campaigns.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ad Agencies Work Management 111

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me.

Marketing AI 67

Marketing AI Analytics Case Studies Training 67

Hubspot

MARCH 18, 2024

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires. Not Competing on Competitor Pricing Don’t compete on pricing.

Pricing 76

Pricing Price Tactics Customer Satisfaction 76

Only B2B

JUNE 21, 2023

In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies. In the same study, 74% of marketers reported improved customer engagement through personalized ABM, further underlining the effectiveness of this strategy.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Inbox Insight

MAY 24, 2024

Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads. Make sure to request case studies for companies in your industry or niche, at a similar stage of growth, and with comparable goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52