Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. The need for mid- and late-funnel video for sales enablement. Source: SAVO Group.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBug Media

AUGUST 14, 2020

Here are five account-based tactics for generating more cross-selling opportunities. Free trials, demos, or samples can also be used to nudge a customer into a cross-sell. Build Out Sales Enablement Assets. Sales reps are short on time. Email signature marketing is another hot tactic.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Reps attaining quota: 51% vs. 47%. Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. How was their sales pitch?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. Sales intelligence includes a depth of information that is both accurate and predictive. Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Closing more sales. This new email list will send out thank-you emails, and then encourage them to download a case study. The ultimate goal? Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Studies Case Study Demand Generation 120

NuSpark Consulting

NOVEMBER 3, 2019

Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel?

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

NuSpark Consulting

JUNE 1, 2018

From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. What Mid-Funnel Content Is. Mapping Mid-Funnel in the Buyer’s Journey. How to Develop Effective Mid-Funnel Materials.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Hubspot

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. Download Now Here are a few things to consider as you write an email that’d help you with sales prospecting. Check out our post about the best sales email subject lines if you want to see some of these tips in action.

Template 69

Template Work Management Case Studies Case Study 69

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences.

Research 99

Research Case Studies Case Study Skype 99

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.

Case Studies 100

Case Studies Case Study Studies Work Management 100

ConvertKit

JANUARY 10, 2020

Every good sales pitch starts with a. If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. How to create a sales funnel email sequence. How would you fill in the blank? Email 1: Teach.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 3:43 – Poll – Would you consider your lead-management process a closed loop?

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

SalesGrape

AUGUST 14, 2023

A/B Testing for Telemarketing Lead Generation Campaign Telemarketing has long been a popular method for generating leads and driving sales. The results of this case study clearly demonstrate the impact of A/B testing in telemarketing campaigns. The larger the sample size, the more statistically significant your results will be.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Campaigns 52

DiscoverOrg

JULY 10, 2018

A study from Gong.io We should relish objections,” says Steve Bryerton , DiscoverOrg’s VP of Sales. If you’re NOT getting objections, you’re probably not very close to a sale, because your pospect doesn’t have that uncomfortable feeling of taking a risk. So, how do you handle sales objections? It can drag on forever. “I

Validation 243

Validation Budget Programs Case Studies Buyer Personas 243

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Optinmonster

JANUARY 24, 2024

If not, you’re missing out on a powerful tool that could boost your sales. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Go 1 Step Further: Conduct a Case Study 7. Have a sample testimonial letter handy and customize it for each client.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

BOP Design

APRIL 6, 2020

Downloading a case study? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Let’s discuss the different levels of the sales and marketing funnel. Top of the Funnel. Middle of the Funnel.

Top of Funnel 78

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 78

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Closing more sales. This new email list will send out thank-you emails, and then encourage them to download a case study. The ultimate goal? Find the right tool.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. This enables more targeted nurturing with email and faster handover to the sales team. Tools – Suitable for case studies and how-to articles.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

DiscoverOrg

APRIL 5, 2016

It’s an amazing time to be a consumer of sales data. That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. What will it deliver to the sales process next to fuel sales?

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

Hubspot

JULY 7, 2020

As the field of sales changes to meet the needs of our evolving business landscape, data becomes even more prevalent. Having access to relevant sales data can be a true differentiator for a successful sales team. In fact, high-performing sales reps are more likely to use data to guide their sales process.

Analysis 72

Analysis Case Study Case Studies Work Management 72

SmartBug Media

DECEMBER 22, 2020

Demo Sales Rep. A simple use case would be sending a welcome email when someone starts a new demo, and then sending another one before their trial expires. You could also send internal notification emails to their sales rep. If there is not an emergency, the process could be two years or even longer!

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Outreach

MAY 3, 2019

As the leading Sales Engagement Platform, sales emails and sequences are our bread and butter. Following up is arguably the most important step of the sales process. Keep reading to learn some sales email follow up tactics and get a few sample templates. How To Write Follow-up Sales Emails.

Top of Funnel 73

Top of Funnel Examples Buyer Personas Case Studies 73

ClearVoice

MAY 6, 2024

Marketing teams need to understand customer needs gleaned from sales interactions, while sales teams benefit from targeted content that nurtures leads. This team will help you take a more cohesive approach to personalization by working closely with marketing, sales, and customer service teams.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. 11 inspiring case studies of digital transformation. Six powerful B2B marketing tactics you may be missing. How much should you pay for a sales lead? Six powerful B2B marketing tactics you may be missing.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. What is inbound sales? Inbound sales is a personalized, helpful, modern sales methodology.

Sales Management 97

Sales Management Top of Funnel Buy Advertising Agencies 97

Optinmonster

APRIL 29, 2022

But scaling this process in a sustainable way can be tricky. Therefore lead generation is the process of preparing people to buy from you. Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Offer Samples.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Belkins

SEPTEMBER 24, 2020

From now on, things will be going in a more digital direction and the only thing you and your sales reps can do is adapt. Why do you even need an appointment-setter or a sales rep? On the other hand, there isn’t such a thing as easy sales. Virtual sales appointments aren’t an exception.

Top of Funnel 42

Top of Funnel Skype Deliverability Case Studies 42

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is a way to engage prospects one-on-one to move them to the next step in the buying process. Now all you need is a cold call script.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Harness and tap into it from everyone in your team – Product, Sales, Marketing, etc. Let your voice reflect your culture and embrace the process of change. Sample experiential strengths are: Onboarding. Creativity is the best way to connect to your audience.

Work Management 114

Work Management Marketing Management B2B Marketing Planning 114