Savanta

JUNE 20, 2011

Follow me on Twitter: @andydalg. B2B segmentation in practice: A case study. That’s the theory, but how does it work in practice? Let me introduce Sage. Enjoying this post? Subscribe and receive new posts by RSS. However, you don’t build a £1.4

Case Study 120

Case Study Case Studies Segmentation SME 120

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. Supporters also took to Twitter to help promote their favorite town. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media.

Case Study 122

Case Study Case Studies Social Media Studies 122

Convince & Convert

FEBRUARY 5, 2014

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. There was a lot to learn from these tweets: Fashion is big.

Twitter 161

Twitter Case Study Case Studies Social Media 161

Moz

JANUARY 26, 2020

I’ve done a lot of research on featured snippets in the past. When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking.

Case Studies 64

Case Studies Case Study Features Studies 64

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. Blog CindyKing Twitter CindyKing. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search. Where Is Twitter Advanced Search Located on the App?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

SnapApp

NOVEMBER 19, 2015

No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. According to research cited by Buffer , faces are more memorable. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Marketing Insider Group

SEPTEMBER 16, 2020

So I did some research to share my findings with you. (By Research shows Instagram influencers post to their feeds less often these days than they have in the past: We’re all spending more time online than we have in the past. Twitter staff , for example, is working from home permanently now and they’re far from the only one.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 319

Account Based Marketing ABM Work Management Marketing Management 319

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. First, be sure to do your own research on statistics as some content may be older and lean one way. Check out her latest eBook “ How to Tweet and Thrive on Twitter ” now on Amazon. AI is just a tool and not another version of you.

Marketing AI 315

Marketing AI Curation Content SERP 315

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Connect with him through Twitter or LinkedIn. Edit the piece.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

ClearVoice

MARCH 3, 2023

With so much information just a click away, it makes sense that most people research products or services before making an important purchase. Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Hubspot

JANUARY 15, 2015

You''ll also probably do some online research to see what others are saying about said product or service. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Okay, so you know case studies work. 1) Have a dedicated case studies page.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 66

Twitter Optimization Tips Display 66

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. Only 3% had personal Twitter accounts.

Account Based Marketing 129

Account Based Marketing Research Planning ABM 129

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. Push for case studies. B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

SalesGrape

SEPTEMBER 17, 2023

Conduct thorough research on each account to gather relevant information about their industry trends, competitors, recent news or events related to the account. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” We do this a lot with very short explainer videos. We work together!

Research 107

Research Ad Building Storytelling Content 107

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

BuzzSumo

JANUARY 5, 2016

Some of our best marketing content has been the blog posts and reports we have created based on our own unique research and data. ” For us a right hook was when Twitter suddenly turned off their share count API. Annual Revenue in its First Year: Case Study in SaaS Growth appeared first on BuzzSumo.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

BOP Design

DECEMBER 21, 2021

While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 113

Trust Marketing B2B Marketing Linkedin Advertising Agencies 113

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. You want to find reliable places.

Marketing AI 81

Marketing AI Enterprise Management Marketing Automation Services Work Management 81

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 4, 2021

Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation. Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing.

Webinar Metrics 319

Webinar Metrics Webcast Digital Transformation Peer-to-peer 319

BuzzSumo

MAY 9, 2019

That’s why I’m sharing one major method I use to research content types to focus on for awesome engagement. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. Original Research. Original research is a big deal in content marketing. Thought Leadership.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? The methodology used. Student experience: Did the students like the course and did they find it useful? Course highlights.

Course 101

Course Paid Content Marketing Analytics Tools Work Management 101

Spiralytics

NOVEMBER 7, 2022

According to a study , almost all Philippine government agencies have included social media use in their communication plans. As such, be sure to first research which social media channels the public use before putting out your content. Source: Department of Education’s Official Twitter Page. In July-September 2021 alone, 96.2%

Social Media 118

Social Media Tips Media Privacy 118

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Collect and publish hot of the press case studies on your blog. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job.

Curation 87

Curation Work Management Marketing Management Service 87

Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. By uploading photos to Twitter or Instagram and using the hashtag #Indy500orBust, fans were entered for a chance to win the ultimate Indy 500 experience. The Indy 500 also gained 4,100 new Instagram and Twitter fans. photos have been shared using the hashtag #Indy500orBust.

Campaigns 153

Campaigns Tips Case Study Case Studies 153

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52