Brandpoint

JULY 11, 2022

Check them out to add some new resources to your list! AdAge Content topics: Marketing, advertising, agency life and tech Why read: AdAge merge marketing and advertising into one site full of industry news – it’s an awesome resource for staying updated on the broader communications industry.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Will I have adequate collaborative team resources and motivation to pursue this account? Photo by Ricardo Arce on Unsplash.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Gone are the days when SEO was important just for the SERP.

Social Media 158

Social Media SEO Cost Per Click Media 158

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. An HCM system can play a crucial role here by centralizing learning content and enabling employees to access development resources, making it easy for people to advance their skills.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Forward Observer

MARCH 1, 2024

Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . This episode of What’s Your Edge? Activities.

Marketing & Strategy 221

Marketing & Strategy Best Practices Advertising Agencies Click Rate 221

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Prospectr

DECEMBER 10, 2018

Take a few minutes to look over the decision makers’ LinkedIn profile, the company website and their social media pages. The company’s website and LinkedIn profile is a great resource for finding out who within the company you should be addressing in your outreach.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Study 196

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. For example… 1.

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 138

Linkedin Tips Paid Search Agency Ideal Customer Profiles 138

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. The persona will point to the digital channels where this role will look to find answers related to work.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Top Rank Marketing

MAY 29, 2024

Should you post short videos on YouTube as well as LinkedIn? For instance, LinkedIn is often the go-to platform for B2B professionals, while platforms like X and Facebook may also be relevant depending on your industry and target demographics. Identify gaps in the market that your brand can fill and opportunities for differentiation.

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

ATAK Interactive

JULY 21, 2020

Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. LinkedIn Sales Navigator. At its core, it is a collaboration between both marketing and sales.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. The following is an in-depth look at each educational resource based on rank: 1. LinkedIn Learning’s Marketing Tutorials. Lynda.com is now called LinkedIn Learning.

Course 101

Course Paid Content Marketing Analytics Tools Work Management 101

Navigate the Channel

JUNE 6, 2024

For this post, we’re going to look at the easy stuff, the steps you can take internally with little or no additional resources. Although these firms are European, you won’t need translation to see how well they present themselves on LinkedIn. Optimize your profiles on LinkedIn and create a posting schedule.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

SalesGrape

SEPTEMBER 17, 2023

Benefits of Account Based Marketing Precise targeting: ABM enables companies to focus their resources on high-potential accounts that are most likely to convert into customers. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

Animalz blog

NOVEMBER 28, 2023

It then creates a comprehensive answer from relevant resources — which are plentiful, especially compared to ChatGPT. Please research the topic and important sub-topics and organize relevant resources in a MECE list.” Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu.

Marketing AI 78

Marketing AI Research Tactics SME 78

SalesGrape

OCTOBER 10, 2023

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. In addition to organic traffic generation techniques, Company X also utilized paid advertising on platforms like LinkedIn.

Telemarketing 89

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 89

BOP Design

DECEMBER 21, 2021

While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., It’s a resource they can take away from their search, follow, and implement best practices. Case Studies or Use Cases. Downloadable Guides.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

ATAK Interactive

JULY 21, 2020

Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. LinkedIn Sales Navigator. At its core, it is a collaboration between both marketing and sales.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Martech

SEPTEMBER 11, 2023

for marketing case studies featuring AI technology would only produce results prior to September 2021. ChatGPT 4 can be enhanced to include web data after that date, making an ask on recent case studies much more valuable. For example, asking ChatGPT 3.5

Marketing AI 122

Marketing AI Generation Work Management Marketing Management 122

SalesIntel

JUNE 5, 2024

Here are a few methods you can use to source this valuable information: LinkedIn: You can leverage LinkedIn to search for CFOs within your target industries or companies and connect with them directly if you have mutual connections (or if you have a premium membership). No problem.

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch).

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174